Digital & Performance Marketing Associate at Club Concierge Africa

Job Description

Strategy Development and Execution

• Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.
• Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
• Brand Promotion: Elevate brand awareness and visibility through innovative digital storytelling, collaborations, and high-impact performance campaigns.

Content Creation and Management

• Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
• Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management

• Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence across Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms
• Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.

SEO/SEM Optimization

• SEO Strategy: Implement and optimize  on-page and off-page SEO strategies to improve our website's search engine rankings and grow organic traffic.
• SEM Campaigns: Execute data-driven paid search strategies or SEM campaigns, including keyword targeting, bidding, and A/B testing of ad creatives.

Email Marketing

• Campaign Creation: Design and execute targeted email marketing campaigns for lead nurturing, customer retention, and promotions.
• Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates based on analytics and A/B testing.

Paid Advertising

• PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
• Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting

• Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
• Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• KPI Tracking: Track key performance indicators such as CAC, ROAS, CTR, CPL and CLV, etc. to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication

• Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
• Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research

• Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.
• Customer Insights: Gather and analyze customer feedback to inform marketing strategies and improve service offerings​

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years of hands-on experience in digital and performance marketing, preferably within the travel or hospitality industry.
• Strong content creation and storytelling capabilities.
• Excellent copywriting and proofreading skills.
• Proficient in managing email campaigns using platforms like Mailchimp or Constant Contact.
• Solid understanding of customer journeys and funnel-based marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.