Digital Media Partner at United Bank for Africa (UBA)

Job Objective(s)

• Responsible for increasing social media followership on all social media platforms.

Duties & Responsibilities

• Develop the UBA Group Social Media Strategy, structure, and execute procedural guideline/flow process.
• Plan and implement the marketing of the UBA products, services and channels using social media marketing tools.
• Research, develop and create content and the strategies to be executed on UBA social media especially Twitter and Facebook.
• Develop and execute campaigns to promote the UBA brand across Africa.
• Manage and engage with internal and external social media advocates and influencers to push content on the bank aggressively.
• Execute social media policy and communications plan that guide crisis engagement.
• Utilize Analytics and comparison over key performance indicators to ensure social media content performs as expected.
• Researching and executing social media trends relevant to the UBA’s marketing activities.
• Monitor and report on notable mentions in relation to the bank, staff and key individuals on Facebook and Twitter.

Minimum Educational Qualification

• First Degree in any field. 

Minimum years of work experience required

• 2 years

Knowledge & Skills Required:

• Analytics skills
• Swift knowledge
• Interpersonal and communication skills
• Teamwork spirit
• Knowledge of all products and services of the bank