Digital Marketing Specialist at Page Innovations

As our Digital Marketing Specialist, you’ll drive our company's online growth by crafting data-driven campaigns that boost brand awareness, engagement, and conversions.

The ideal candidate we are looking for must be an innovative and results-driven Digital Marketing Specialist, responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, and integrate digital business solutions with conversion in mind. This role requires expertise in online marketing, social media management, content creation, and performance analytics to drive customer engagement and revenue growth.

Key Responsibilities

• Develop and implement digital marketing strategies to promote our Digital Business solutions and Tech Educational services and attract high paying clients.
• Manage and optimize the company’s online presence, including website, social media platforms, and email marketing campaigns, etc.
• Create and distribute engaging content, including blog posts, graphics, videos, and case studies, to showcase our Digital Business solutions and Tech Educational services.
• Execute social media advertising (Facebook, Instagram, LinkedIn, Twitter, TikTok and Youtube) to generate leads and increase brand awareness.
• Monitor and analyze digital marketing campaign performance using tools like Google Analytics, Facebook Insights, and SEO software.
• Collaborate with the sales and creative teams to align marketing efforts with business goals.
• Develop and manage online advertising campaigns (Google Ads, social media ads, and programmatic advertising) to drive traffic and conversions.
• Must be willing/able to train students in same or related field
• Stay updated on digital marketing trends, emerging technologies, and industry developments.
• Prepare reports on campaign effectiveness and suggest data-driven optimizations.

Key Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing, preferably in Tech Education, or advertising.
• Proficiency in SEO, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and email marketing.
• Strong understanding of how digital marketing can Page Innovations’ campaigns.
• Hands-on experience with content creation, social media management, and marketing automation tools.
• Knowledge of website analytics tools such as Google Analytics and social media analytics.
• Excellent writing, communication, and graphic design skills (basic knowledge of Canva or Adobe Creative Suite is a plus).
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Familiarity with CRM and lead generation tools like HubSpot, Zoho, or Mailchimp.
• Must reside close to Iju, Ogba and its environs.