Digital Marketing Specialist at Aku Organics

Role Overview:

• The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Key Responsibilities:

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.

Qualifications & Experience:

• Based in Lagos, Nigeria
• Bachelor’s or Master’s degree in marketing or a related field
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy
• Proven working experience in digital marketing, particularly within the agro-manufacturing industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Skills:

• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Leadership Skills
• Able to develop budgets
• SEO Optimization
• Social Media Management (Instagram, Youtube, Twitter, Facebook, etc)