Digital Marketing Manager at Zee Rice

Location: Wukari, Taraba
Job Category: Digital Marketing Marketing Department
Job Type: Freelance Full Time

 Brief Description

• Zee Rice is a part of Zee Synergy. Our businesses include rice milling, maize milling, distribution of fertilizer and agro-chemicals, which are sold nationwide via our drop-points, trading in grains such as maize, sorghum and groundnuts.
• We also support the production of crops such as soya, rice, yam, and maize as part of our out-growers initiative. Our employees have the chance to develop highly rewarding careers while making contributions in their communities.

The Digital Marketing Manager will administer the company’s social media marketing and advertising/content development. Administration includes but is not limited to:

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Content management (including website)
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Reputation management

The Digital Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

• Turning fans into customers.
• Turning customers into advocates.

Content management duties include:

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
• Create a regular publishing schedule and promote content through social advertising.
• Leverage the right tools to manage your content. (I recommend PostPlanner and Buffer)
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
• Manage or oversee all social advertising campaigns.

Responsibilities

• Brand Development
• Identify Target Customers
• Set Clear Objectives; challenges may include:
• Insufficient website traffic and/or scant visitors
• Weak brand awareness
• Declining customer retention
• Poor online reputation
• Slow sales
• Visual Design and Web Development Strategy
• Solid Content Strategy
• Promotion Strategy
• Engagement Strategy
• Conversion Strategy
• Measure and analyse to establish ROI.

Here are the top 8 KPI’s that we use at Zee Rice to determine ROI:

• Audience Growth
• Audience Profile
• Audience Engagement
• Content Reach
• Engagement by Content Type
• Leads
• Response Rate and Quality
• Negative Feedback

Qualifications and requirements

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.