Digital Marketing Intern at Yaphi Tech Nigeria Limited

Job Description

• We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things marketing and technology.
• You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.
• Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities

• Develop and manage digital marketing campaigns.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
• Manage and maintain the company’s website(s).
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.

Requirements

• Candidates should possess a Bachelor's Degree qualification with 1 - 2 years work experience.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.