Digital Marketing Generalist at Data2Bots

RESPONSIBILITIES

• Develop and implement comprehensive digital marketing strategies to drive online engagement, increase brand visibility, and generate leads
• Plan, create, and optimize digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, content marketing, and other digital platforms
• Create and manage content marketing initiatives, including blog posts, whitepapers, case studies, infographics, and other marketing collateral
• Manage social media accounts, create and schedule social media content, and engage with followers to drive engagement and increase brand awareness
• Monitor and analyze digital marketing performance metrics, such as website traffic, lead generation, conversion rates, and ROI, and make data-driven recommendations for optimization
• Conduct keyword research, create and optimize Google Ads campaigns, and monitor and adjust bids and budgets to improve campaign performance
• Develop and execute email marketing campaigns, including creating email templates, managing email lists, and analyzing campaign results
• Collaborate with internal stakeholders, such as sales and content teams, to align digital marketing efforts with overall marketing and business objectives
• Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices to identify growth opportunities
• Provide regular reports to the marketing team and senior management on digital marketing performance and contribute to strategic planning discussions

SKILLS, QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience (minimum 3-5 years) in digital marketing, preferably in a corporate or agency setting
• Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, content marketing, and analytics
• Experience in managing end-to-end digital marketing campaigns, from strategy development to execution and performance analysis
• Proficiency in digital marketing tools, such as Google Analytics, Google Ads, social media management platforms, and email marketing software
• Strong analytical skills to measure and analyze campaign performance and make data-driven recommendations for optimization
• Excellent communication skills, both written and verbal
• Ability to work independently and collaboratively in a fast-paced environment
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
• Ability to adapt to changing digital marketing trends and technologies
• Creative mindset with the ability to develop innovative digital marketing strategies
• Familiarity with IT consulting or technology-related industry is a plus