Job Openings at Data2Bots

RESPONSIBILITIES

• Create high-quality, engaging, and informative content for various digital platforms, including blogs, website pages,  video creation on social media, and other marketing materials
• Conduct keyword research to identify relevant keywords and topics for content creation
• Optimize content for search engines, including on-page and off-page optimization techniques
• Monitor and analyze website performance using SEO tools and provide recommendations for optimization
• Collaborate with the marketing team to develop and implement SEO strategies to drive organic traffic and improve search engine rankings
• Stay up-to-date with SEO best practices, industry trends, and search engine algorithm changes
• Conduct competitor analysis and research to identify opportunities for content optimization and improvement
• Collaborate with internal stakeholders, including subject-matter experts and the marketing team, to gather input and insights for content creation
• Proofread and edit content for accuracy, grammar, and adherence to brand guidelines
• Provide regular reports and updates on SEO performance and content metrics to the marketing team and senior management
• Any other responsibilities may be assigned

SKILLS, QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience (minimum 3 years) in content creation and SEO, preferably in a corporate or agency setting
• Strong writing skills with the ability to create high-quality content that is engaging, informative, and optimized for search engines
• Knowledge of SEO best practices, including keyword research, on-page and off-page optimization, and technical SEO
• Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEO keyword research tools
• Understanding of website analytics and ability to analyze data to make data-driven decisions
• Experience with content management systems (CMS) and basic HTML
• Excellent communication skills, both written and verbal
• Ability to work independently and collaboratively in a fast-paced environment
• Strong time management and organizational skills to manage multiple projects and meet deadlines
• Familiarity with IT consulting industry and related technologies is a plus

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RESPONSIBILITIES

• Develop and implement comprehensive digital marketing strategies to drive online engagement, increase brand visibility, and generate leads
• Plan, create, and optimize digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, content marketing, and other digital platforms
• Create and manage content marketing initiatives, including blog posts, whitepapers, case studies, infographics, and other marketing collateral
• Manage social media accounts, create and schedule social media content, and engage with followers to drive engagement and increase brand awareness
• Monitor and analyze digital marketing performance metrics, such as website traffic, lead generation, conversion rates, and ROI, and make data-driven recommendations for optimization
• Conduct keyword research, create and optimize Google Ads campaigns, and monitor and adjust bids and budgets to improve campaign performance
• Develop and execute email marketing campaigns, including creating email templates, managing email lists, and analyzing campaign results
• Collaborate with internal stakeholders, such as sales and content teams, to align digital marketing efforts with overall marketing and business objectives
• Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices to identify growth opportunities
• Provide regular reports to the marketing team and senior management on digital marketing performance and contribute to strategic planning discussions

SKILLS, QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience (minimum 3-5 years) in digital marketing, preferably in a corporate or agency setting
• Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, content marketing, and analytics
• Experience in managing end-to-end digital marketing campaigns, from strategy development to execution and performance analysis
• Proficiency in digital marketing tools, such as Google Analytics, Google Ads, social media management platforms, and email marketing software
• Strong analytical skills to measure and analyze campaign performance and make data-driven recommendations for optimization
• Excellent communication skills, both written and verbal
• Ability to work independently and collaboratively in a fast-paced environment
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
• Ability to adapt to changing digital marketing trends and technologies
• Creative mindset with the ability to develop innovative digital marketing strategies
• Familiarity with IT consulting or technology-related industry is a plus