Digital Marketing and PR Manager at Glocient Hospitality

About the job

The Digital Marketing and PR Manager supports the development and implementation of an ongoing marketing plan for GLOCIENT Hospitality properties. Provides social media communications and works closely with on promotions and calendar assistance to our properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business; and is leading all PR & Marketing related projects, initiatives which includes, planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

• As our Digital Marketing and PR Manager you will be responsible for the below: -
• Works collaboratively with local, regional, and national resources to build awareness and increase exposure for GLOCIENT properties.
• Solicits new media outlets and travel media individuals (influencers).
• Selects the best opportunities for the property based on market conditions and property needs.
• Uses creative selling abilities to obtain maximum exposure through travel journalists, media outlets and influencers.
• Manage the editorial calendar for GLOCIENT: Instagram, Facebook, Linkedin and X
• Deploy promotion and branding campaigns through Digital Marketing tools (SEO / SEM, Online Advertising, Email Marketing, Mobile Marketing, Social Media, SMS Marketing, Affiliate Marketing), including testing and evaluate the results.
• Professional experience in marketing or communications and solid experience in digital marketing (e.g. Google Ads, META Ads Manager and Youtube Ads Manager).
• Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the various outlets.
• Works with online media outlets to promote the hotel.
• Creates the brief and communicates with the creative design team in Brands Comm to develop promotional material and property collateral materials.
• Participates in all property imaging work (e.g., signage, photoshoots).
• Ensures consistent brand and property message is communicated in all public relations and communications efforts.
• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
• Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
• Audits and monitors updates made on the Glocient property websites by the Brands Comm (Web development Team)
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Website reports.
• Collaborates with Director of Sales and Marketing to manage marketing budget throughout year.
• Assists property in developing promotions for various campaigns.
• Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
• Evaluates new public relations opportunities for the property.
• Develops strategic public relations plan for property, includes group, leisure and local efforts.
• Assists in managing individual and group media visits.
• Coordinates community service activities in concert with the public image and needs of the resort.
• Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
• Supports hotel press releases and other content for print media and electronic media