Digital Marketer at Greywood Hotels and Apartments

Job Summary

• We are seeking a creative and results-driven Digital Marketer to design, implement, and manage online marketing campaigns that enhance the hotel’s brand visibility, attract new guests, and drive bookings.
• The ideal candidate will be skilled in digital marketing strategies, content creation, and data-driven decision-making.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
• Manage and grow the hotel’s social media presence (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Create engaging content (graphics, videos, posts, blogs) to promote the hotel’s services, events, and promotions.
• Optimize the hotel’s website and online listings for search engines (SEO/SEM).
• Monitor and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, etc.
• Collaborate with the sales and reservations team to boost online bookings.
• Manage hotel listings on OTAs (Online Travel Agencies) like Booking.com, Expedia, and Airbnb.
• Track trends in digital marketing and hospitality to recommend innovative strategies.
• Build and manage the hotel’s online reputation, including responding to reviews and guest feedback on digital platforms.
• Prepare monthly marketing reports to measure ROI and suggest improvements.

Qualifications & Skills

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Proven experience (2 - 4 years) in digital marketing, preferably within the hospitality industry.
• Strong knowledge of SEO, SEM, social media marketing, content creation, and email campaigns.
• Proficiency in marketing tools such as Google Ads, Google Analytics, Meta Business Suite, Canva, Photoshop, or similar platforms.
• Excellent writing, communication, and creative design skills.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills and data-driven decision-making abilities.