Digital Marketer at BrainShare Technologies

Main Duties

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification.
• Curate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Own scheduling of content calendars, posting to ensure messaging is deployed as per schedule and is consistent with brand initiatives.
• Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodical newsletters to selected audience.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy and brand positioning.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Drive consistent, relevant traffic and leads from our social network presence.
• Curate influencer lists and deploy outreach for brand campaign initiatives.
• Collaborate with other departments (content strategy, account management, creative, etc.) to manage reputation, identify key players and coordinate actions
• Generate, edit, publish and share daily content (original text, images, video or HTML).
• Design images for the website, blog, Facebook, email campaign, Twitter, LinkedInand design the layout of some professional proof books.
• Conduct conference calls and GoToMeetings for PowerPoint presentations with clients.
• Monitor day-to-day conversations and activity across all social media platforms and WordPress blog.
• Maintain several Twitter, Instagram, LinkedIn, TikTok accounts through copywriting, photography, editing, and creating advertisements.
• Proofread, edit and format text and images, design cover art, and adjust program function for each title.
• Organize and distribute influencer and VIP gift bags.
• Collect data and information for e-mail marketing.
• Plan and execute sale promotions/campaign to email subscribers.
• Increase follower participation through contests and giveaways.
• Any other Tasks assigned to you by the Management.

Skills, Knowledge and Experience Required

• BSc in Mass Communications, English, Public Admin.or related field required
• At least 4 years proven working experience in social media or related field
• Excellent consulting, copy-writing and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels

Personal Qualities & Qualifications:
Job Holder need to be:

• A focussed, self-motivated web designer with creative flair who will bring online presence strategies to life.
• Candidate must possess excellent analytical and presentation skills and be able to influence internal and external organizations.
• Strong familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter etc.).
• Knowledge of web design best practices.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Strong written and verbal communication skills.
• Degree holder in related field.