Digital Marketer at Afriglobal Group

JOB DESCRIPTION

• Manage our social media strategy
• Manage digital agency by following up to ensure all KPIs are met, and ROI is improved.
• Run digital campaigns to grow revenue.
• Monitor SEO and user engagement and suggest content optimization
• Measure the success of every social media campaign
• Managing the budget for advertising and promotional items
• Site mapping of all AML centers on google
• Monitor competitor and customer insights analysis
• Creation of all creatives for online and offline uses. (Fliers, rollup banners, and other digital prints)
• SMS and email marketing

Website Development and Design

• Develop and design all AML websites (Official website, Covid website, online test booking website, AML surveys)
• Manage website analytics, landing pages, and call to action
• Design and manage all AML online chats, chat agents, and responses
• Regular backup of all AML websites
• Manage all responses and feedbacks
• Troubleshoot errors (Web error or payment gateway issues
• Update of scripts, codes, and maintenance of smooth running of the websites

Requirement

• Any relevant first degree
• Excellent writing skills and verbal communication abilities
• Attention to detail and ability to multitask and manage multiple projects
• Strong analytical thinking and problem-solving abilities
• Capable of identifying, attracting, and engaging target audiences
• Up-to-date knowledge of digital marketing trends and developments
• Creative in devising informative, engaging, and motivational digital campaigns
• Proven marketing experience on different digital platforms
• Experience with leading and managing social media marketing campaigns
• Knowledge of email newsletters, push notification, SMS marketing and display advertising campaigns
• Ability to use SEO, SEM, and marketing databases for promotional purposes
• Understanding of landing pages optimization, user funnels and A/B testing
• Proficiency in using website analytics tools, ad serving tools and marketing software
• Basic programming experience in HTML, CSS, and JavaScript