Community & Growth Officer at Your Diaspora Hub

Role Overview 

We are looking for a hands-on Community & Growth Lead to help build, grow, and nurture the Your Diaspora Hub ecosystem from the ground up. 

This role combines: 

• Community building (on our website) 
• Social media growth and content 
• Pre-launch traction and waitlist building 
• Long-term engagement strategy 
• You will help shape the voice, culture, and energy of the platform. 

Key Responsibilities 

Pre-Launch Growth & Audience Building 

• Grow and manage a waitlist ahead of launch 
• Develop simple lead magnets or engagement campaigns 
• Drive traffic to the waitlist through social content 
• Conduct polls, surveys, and feedback sessions 
• Identify and recruit 20–50 founding members 
• Support launch campaign planning and execution 

Website Community Management (Core Priority Post-Launch) 

• Manage and moderate the community hosted on the Your Diaspora Hub website 
• Onboard and welcome new members 
• Post weekly discussion prompts and resource threads 
• Foster peer-to-peer conversations 
• Monitor engagement and member retention 
• Gather insights from discussions to inform strategy 
• Identify community champions and ambassadors 
• The website community is our home base. Social media drives traffic - the platform builds loyalty. 

Social Media Strategy & Execution 

• Develop and execute a monthly content plan 
• Create and schedule engaging content (LinkedIn, Instagram – focus on 2 platforms max initially) 
• Repurpose community discussions into social content 
• Grow followers organically 
• Drive traffic back to the website 
• Track analytics and optimize performance 

Community Growth & Partnerships 

• Engage diaspora organisations and migrant networks 
• Identify collaboration opportunities 
• Support digital events and live sessions 
• Develop simple growth experiments (referral ideas, ambassador programs) 

Who We’re Looking For 

• 2+ years in community management, social media, or growth 
• Experience building or growing online communities 
• Strong writing and storytelling skills 
• Comfortable creating content (Canva, short-form video, etc.) 
• Builder mindset - enjoys starting from zero 
• Basic understanding of migrant or diaspora experiences 

KPIs (First 3 Months) 

Pre-launch: 

• Waitlist growth 
• Email engagement rate 
• Founding members recruited 

Post-launch: 

• Website community member growth 
• % of active members 
• Engagement rate on social platforms 
• Traffic from social to website 
• Event participation