Chief Marketing Officer at Biz Afric Solutions

Job Description

• As the Chief Marketing Officer, your primary responsibility is to lead and oversee the marketing efforts to promote the academy's brand, programs, and initiatives.
• You will develop and implement marketing strategies, manage campaigns, and analyze performance to drive student enrollment, brand awareness, and engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the academy's goals and objectives.
• Conduct market research and analysis to identify target demographics, trends, and opportunities.
• Develop and maintain the academy's brand identity, ensuring consistent messaging and visual representation.
• Position the academy as a leader in fashion education through strategic branding and messaging.
• Lead the creation and execution of integrated marketing campaigns across various channels (digital, social, print, events, etc.).
• Monitor campaign performance, analyze results, and make data-driven adjustments for optimization.
• Oversee the academy's digital marketing efforts, including website management, SEO, SEM, social media, email marketing, and content marketing.
• Enhance the academy's online presence and visibility to reach a wider audience.
• Develop strategies to attract prospective students, drive enrollment, and achieve student recruitment targets.
• Collaborate with admissions teams to streamline the enrollment process and improve conversion rates.
• Manage relationships with media outlets, influencers, and industry stakeholders to secure positive coverage and partnerships.
• Handle crisis communications and reputation management as needed.
• Plan and execute events, workshops, and promotional activities to showcase the academy's offerings and engage the community.
• Evaluate event success and implement improvements for future events.
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Monitor expenses and implement cost-saving measures without compromising marketing impact.
• Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on marketing effectiveness.
• Use data insights to inform marketing strategies and make data-driven decisions.

Requirements

• B.Sc / HND in Marketing, Business Administration, or a related field. MBA or relevant certifications in marketing are a plus.
• Proven experience in marketing management, preferably in the education or fashion industry.
• Strong understanding of marketing principles, branding, digital marketing, and campaign execution.
• Proficiency in marketing automation tools, analytics platforms, and Microsoft Office Suite.
• Excellent written and verbal communication skills for effective messaging and storytelling.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
• Leadership qualities and the ability to motivate and guide a marketing team.
• Ability to adapt to changing circumstances, work under pressure, and meet deadlines in a dynamic environment.
• Ethical conduct and a commitment to maintaining the integrity and reputation of the academy.
• Applicant must necessarily be residing in Lagos.