Campaign Social and Media Lead at Sightsavers

Purpose of Role

• Our Social Media team have a great opportunity for talented campaign and social media professional to join their smart team.
• The role sits within the organisation’s Campaigning and Communications Directorate, delivering creative and effective social media communications to support campaigning, brand awareness and fundraising activities.

About the Role

• The post-holder will manage social media communications and support media objectives for the Equal World campaign, in line with channel approaches and wider campaign strategy.
• This will involve engaging with and growing a global community of active disability inclusion campaigners online, using creative social media executions, media outreach and influencer engagement tactics to deliver policy campaign objectives.
• They will support the broader inclusion communications strategy through social media and media work, ensuring Sightsavers channels’ campaign comms showcase our disability inclusion work to date.

Key Areas of Focus:

• Sightsaver's social media strategy for the Equal World Campaign
• Facilitation and stewardship of the Equal World Facebook group
• Growth of user-generated social to drive conversation around campaigns
• Reporting on, analysing, and tracking trends within social media to enhance inclusion-led social media to drive the campaign
• Deliver reactive social media to support the campaign and bring it to the attention of new audiences by responding to external moments/trending
• Manage the production of social media posts and identify opportunities for user-generated social to drive conversation around the campaign.
• Identifying media stories and opportunities to promote the Equal World campaign through organic media outreach
• Managing relationships and story sharing with news outlets on a regular basis. Proactively identify stories from the organisation that could work for these and propose them to media officers/managers for a discussion
• Identify opportunities for content collection and creation, developing briefs with the Content and Stories team to source content for channel
• Support content production for other digital platforms as needed and agreed with your line manager (e.g. blogs, website news stories, social media toolkits).

Knowledge, Skills and Experience
Essential:

• Previous experience in a similar level social media and/or digital campaigning role
• Excellent communication and creative skills.
• Experience in writing for social/digital media and using image/video editing tools.
• Experience in media outreach activities and monitoring the external media landscape for reporting purposes
• Fluent in English
• Can use their own initiative and work independently as well as in a team.
• An understanding of and commitment to equality of opportunities for people with disabilities.
• Able to work flexibly to ensure timelines are met
• Can effectively assist project management and deliver against deadlines
• The Campaign and Media Lead is a highly varied and involved role and the above is not an exhaustive list of duties or required professional skills.

Salary
Local Terms and Conditions apply.