Business Development Manager (HMO & Corporates) at Vedic Lifecare Hospital

Duties and Responsibilities

• To formulate brand plan and propose various marketing strategies in accordance to corporate policy for hospital brand.
• Implementing business development strategies that meet overall organizational goals to plan various activities as per the phase-wise business development strategic plans.
• To execute the various activities planned as per the phase-wise business development plans for example, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
• Assessing strategic partnership opportunities for marketing initiatives.
• Liaising and collaborating with relevant stakeholders in the industry for improved patients care management.
• Overseeing the marketing department’s individual projects
• Liaising between the marketing department and upper leadership
• Managing relationships with the media and the wider community
• Creating a communication plan to be used across all marketing and PR
• Evaluating the effectiveness of old marketing programs and the viability of new ones
• To carry out research activity related to marketing plan evolved.
• To explore newer geographical area new markets, for customer target for hospital.
• To explore new product feasibility for business plan.
• To do regular fieldwork to understand and develop sound marketing plan.
• Monthly detailed report of the activity should be submitted to the management
• Weekly progress report should be submitted in brief to management about the activities assigned.

Requirement

• Candidates should possess a Bachelor's Degree qualification.