Head of Sales at Pack'N'Pay

Compensation: Competitive base salary + performance-based commission tied to overall sales targets.

About the Role

Pack’N’Pay is seeking a dynamic and results-driven Head of Sales to lead and scale our sales operations across retail and distribution channels. This role will drive revenue growth through structured field sales, community penetration, and cluster-based selling strategies across Pack’N’Pay and Pack’N’Pay Lite.

The ideal candidate will combine strong leadership with deep market understanding, particularly in FMCG, open markets, and community-driven sales environments.

Key Responsibilities

• Develop and execute strategic sales plans to drive revenue growth across retail, community, and distribution channels. 
• Lead, manage, and mentor a team of sales managers, field agents, and representatives across assigned territories. 
• Drive cluster-based selling by identifying key market zones, communities, and high-potential trade areas. 
• Expand market presence through community engagement, retailer onboarding, and relationship management. 
• Oversee sales activities across Pack’N’Pay and Pack’N’Pay Lite, ensuring alignment with business goals. 
• Set clear sales targets, KPIs, and performance expectations for all sales teams. 
• Identify new business opportunities, partnerships, and routes to market within Port Harcourt and surrounding areas. 
• Analyze sales performance, customer behavior, and market trends to optimize strategies. 
• Collaborate with operations, marketing, and finance teams to ensure seamless execution of sales initiatives. 
• Monitor competitor activities and adjust strategies to maintain a competitive edge. 
• Conduct regular performance reviews, coaching, and training to build a high-performing sales culture. 
• Prepare and present sales reports, forecasts, and insights to senior management. 
• Ensure compliance with company policies and operational standards. 

Requirements & Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is an added advantage). 
• 4–5 years of proven experience in sales management, preferably within FMCG or related sectors. 
• Strong track record of meeting or exceeding sales targets in a structured sales environment. 
• Demonstrated experience managing field sales teams and driving grassroots/community sales. 
• Solid understanding of retail markets, informal trade channels, and distribution networks. 
• Excellent leadership, communication, negotiation, and interpersonal skills. 
• Strong analytical and problem-solving abilities with a data-driven mindset. 
• Proficiency in Microsoft Office tools and CRM systems. 
• Ability to thrive in a fast-paced, target-driven environment. 

What We’re Looking For

• A hands-on leader who can drive execution on the field, not just strategy 
• Someone who understands real market selling, not just office-based sales 
• A builder who can scale teams, open new markets, and own revenue growth