Business Development and Marketing Officer at Reddington Hospital

Main Responsibilities

• Promote Hospital Services: Champion the hospital’s brand and services and generate high-value leads through personal and professional networks, within the community, to corporate organisations, and to Health Maintenance Organisations (HMOs).
• Strategy: Provide leadership and strategic direction for marketing and sales strategies, processes, and standard operating procedures.
• Formulate quarterly strategies to drive revenue growth and market competitiveness.
• Identify and Acquire New Clients: Proactively source and approach potential business clients, HMOs, and other partners to grow our network and revenue streams.
• Relationship Management: Foster and maintain strong, long-term relationships with existing clients, ensuring high levels of satisfaction and loyalty.
• Contract Management: Oversee the initiation, negotiation, and renewal of contracts with clients, ensuring compliance and mutually beneficial agreements.
• Brand Ambassadorship: Act as the public face of the hospital group, representing our values and mission at events, presentations, and meetings.
• Content Oversight for Social Media: Lead the planning, creation, and management of content across all social media platforms to engage audiences and promote services.
• Proposal Documentation: Produce tailored customer proposals that address client-specific needs and expectations.
• Reporting: Deliver monthly performance reports and strategic insights to the CEO and senior management.

Core Competencies and Skills

• Excellent Communication: Superior verbal and written communication skills, with the ability to engage, persuade, and build trust with diverse stakeholders.
• Relationship Building: Demonstrated ability to establish and nurture professional relationships with clients, HMOs, and partners.
• Strategic Thinking: Strong analytical and problem-solving skills to identify opportunities and develop effective business growth strategies.
• Negotiation and Contract Management: Proven experience in negotiating contracts, managing renewals, and ensuring mutually beneficial outcomes.
• Digital Savvy: Experience managing or overseeing social media content, with an understanding of digital marketing best practices.
• Organisational Skills: Highly organised, able to manage multiple projects and deadlines in a fast-paced environment.
• Professionalism and Integrity: Represents the hospital group with the highest standards of ethics, professionalism, and confidentiality.

Qualification/Knowledge

• A university degree in a relevant field.
• A postgraduate degree or professional certification in a related discipline. Strong knowledge and understanding of the Nigerian healthcare system. Extensive business and professional network.
• Membership of a recognized professional body in Marketing, Sales, or Communications.

Broad Key Performance Indicators

• Achievement of annual revenue and new business targets.
• Growth of corporate client portfolio and strategic partnerships.
• Weekly activity benchmarks: calls, proposals, and conversion rates.
• Client retention and satisfaction metrics.
• Timely and accurate reporting to senior management.
• Development and maintenance of a robust customer relationship database.