Branding, Events & Sponsorship Senior Analyst II at Oando

Purpose

• The Branding, Events and Sponsorship Senior Analyst II will provide support to the Corporate Communications Manager in formulating the brand’s short to medium-term strategy and developing and executing marketing plans.
• The Senior Analyst II is responsible for the execution of strategic marketing communication programs specifically branding and corporate advertising.
• The Senior Analyst II will be responsible for the planning, coordination, management and delivery of a full range of events (company owned and sponsored events), seminars, workshops and corporate hospitality for Oando PLC, Oando Energy Resources and any other subsidiaries.

Scope of Responsibility & Accountability

• Accountable for the successful execution of approved marketing communications plans specifically branding, events and sponsorship
• Develop and maintain 3rd party relationships for branding, events and sponsorship opportunities

Major Responsibility Areas:

• Support the formulation of the brand’s short to medium-term strategy and marketing plans
• Execution of marketing communication plans and initiatives
• Work with 3rd party Agencies in the development, production and implementation of corporate advertising and internal branding
• Evaluation of marketing communication initiatives to gauge effectiveness in meeting communication objectives
• Develop and deploy content in support of ‘’brand building’’ initiatives
• Drive Oando PLC, OER, other subsidiaries and relevant executive management profiles across all geographies
• Develop, edit and produce brochures as and when required
• Ensure brand consistency across all mediums
• Build and maintain relationships with key stakeholders
• Planning, development and monitoring of branding budget
• Review and make recommendations on sponsorship, advertising, editorial and advertorial proposals which, from time to time, are submitted to the company from external parties

Events & Sponsorship Responsibilities:

• Support the development of strategic plans for events and sponsorship initiatives for Oando PLC, OER and other subsidiaries in line with the organization’s strategic direction
• Identify and review conferences and other business-related events for sponsorship, speaking and networking opportunities
• Evaluate sponsorship and speaking engagement proposals and develop justifications for participation / non-participation
• Secure sponsorship and content-led partnerships with cost savings for the Company
• Work with graphic artist and 3rd party Agencies in the development of all corporate booth properties for exhibitions and events – where relevant this will include structural design, shipping, budget, layout, and storage
• Oversee the crafting of the Exhibit User Experience, including design, messaging strategy and location
• Manage vendor relationships
• Planning and development of Events & Sponsorship budget
• Brief and follow up with support team (PR, Digital) on all event support and content
• Consider and in some cases manage social and digital elements for events the Company and its executives will be participating in (as attendees, speakers or sponsors)
• Identify and initiate thought leadership and brand profile raising opportunities
• Oversee selection, branding and on time delivery of corporate gifts
• Identify and assist in coordinating any PR opportunities in the production of press, promotional and branding material for event
• Coordinate advertising and collateral material design, production and distribution
• On ground management of all Oando PLC, OER and other subsidiary internal events
• Supervise timely completion of RAG work plans
• Daily tracking of RAG (Red, Amber & Green) work plans to ensure flawless execution of weekly tasks to ensure timelines are not missed and issues are identified in advance
• Provide support to other subsidiaries on events and sponsorship, as may be required from time to time
• Other duties as directed and required by the Company.

Key Performance Indicators

• Extent to which the brand identity, brand story and achievements are positively reinforced through events and sponsorship and branding opportunities
• Shift in brand associations / perception internally and externally
• Quality and cost effectiveness of external communications efforts implemented
• Timeliness of deliverables
• Effectiveness of partnerships with 3rd party Agencies.

Job Specification

• A Bachelor's Degree in any subject
• 4 - 5 years of experience in brand management, event management or PR
• Experienced at managing diverse stakeholders
• Project management skills
• Knowledgeable about all aspects of marketing (advertising, PR and events and sponsorship)
• Strong interpersonal skills
• Strong research and analytical skills
• Creative
• Highly self-motivated
• Good attention to detail
• Good negotiation skills
• Strong organization skills
• Strong written and verbal communication skills
• Able to tackle challenges constructively, and find creative solutions
• Time-management skills and the ability to work effectively under pressure
• Ability to manage budgets
• Analytical thinker, logical and methodical
• Team player.