Brand Manager / Marketer at Jewels Leading Lights Academy

Key Responsibilities

• Organize and attend marketing activities or events to raise brand awareness
• An Excellent communicator and will have experience in managing different marketing ventures.
• Conduct market research to identify opportunities for promotion and growth.
• Conducting research and analyzing data to identify and define audiences.
• Field and Social media marketing - creating, managing and growing the company's presence through .
• Social Media knowledge per channel; understanding each social space, its audience, function and purpose to the brand.
• Online public relations - building relationships with industry bloggers; influencers and other key thought leaders within the online space on behalf of the brand.
• Customer relations - the Community Manager is often responsible for customer support -
• Executing strategy - the Community Manager is responsible for effectively executing and optimising strategic marketing/communications plans.
• Trend spotting; being able to identify key online trends to leverage for engagement.
• Understanding of analytics so as to grow and optimise social media pages and create awareness for campaigns.
• Event Coverage; visiting events and functions on behalf of the brand with on-site social media coverage.
• Manage day-to-day activities for clients on Facebook, Twitter, Instagram, and other social sites.
• Schedule and publish clients social media content to multiple channels.
• Execute a specific brand voice for each client within respective social communities in a timely manner.
• Utilize social analytics tools like Facebook Insights, Facebook Ads Manager etc to generate insights.
• Work with creative team from time-to-time to create original content ideas.

Requirements

• Bachelor's Degree in Communications, Computer Science, Marketing, Advertising, Public Relations, Media Studies, or other related fields preferred.
• 3 - 4 years of experience in community development and managing social media platforms or communities for brands.
• Proficient in Solid content Strategy, Visual design and web development strategy, Promotion Strategy and conversion strategy.
• Able to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Excellent use of Canva or photoshop or Corel draw or any other graphic application
• Problem solving and research skills.
• Understands computers, SEO, internet access and being tech savvy is necessary.
• A keen eye for detail and organization and excellent written communication skills focused on brand tone, voice, and persona with the ability edit and proofread.
• Able to juggle multiple projects and client needs.
• Strong research skills and the ability to provide insightful commentary.
• Previous agency experience preferred.