Brand Manager at Hayat Holding

Brand Manager (All Hygiene Category)

Direct Report to: Head of Marketing

Responsible for: Agency & Assistant Brand Manager

Job Reponsibilities:

• Developing mid and long term marketing strategies for the categories under responsibility 
• Developing and executing the yearly activity plan inline with marketing strategies
• Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship)
• Managing relations with international or local third parties: creative, media, BTL & PR agencies
• Orienting the media planning department to create the media plan inline with brand communication strategies 
• Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches)
• Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.)
• Working closely with sales team to plan promotional activities to boost sales and increase product trials.

Qualification Requirments:

• Min. 6 years experience (Hygiene category experience will be an asset)
• University degree in a business related subject (preferably social sciences like management, economics, international relations etc.)
• Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience)

• Having skills in leadership, team management, problem-solving mentality, analytical thinking.

• Having skills in using MS Office Programs.

• Being passionate, ambitious, success-oriented.