Social Media at Your Diaspora Hub

Your Diaspora Hub is on a mission to transform the immigrant experience in a new country.

Our platform simplifies everything from visa guidance to job searching, community connections to local services - helping immigrants not just survive, but thrive.

We're a passionate, early-stage startup and we're about to launch our MVP. This is your chance to join at the ground floor and shape how we tell our story to the world.

The Opportunity

We're looking for a creative storyteller who understands the power of social media to build community, drive impact, and create real human connections. As our first dedicated Social Media Content Creator, you'll be the voice of Your Diaspora Hub across all platforms, crafting content that resonates with immigrant communities while driving user acquisition and engagement.

This isn't about posting pretty pictures. This is about telling stories that matter - stories of resilience, hope, settlement, and success. You'll be creating content that genuinely helps people while building a movement around inclusive integration.

If you've ever felt like an outsider, if you understand what it means to navigate a new country, if you believe in the power of community—this role is for you.

What You'll Do

Content Creation & Strategy (60%)

• Create compelling, authentic content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and Twitter that speaks directly to immigrant communities
• Develop and execute a content calendar that balances educational content, community stories, user-generated content, and platform updates
• Produce short-form video content (Reels, TikToks, YouTube Shorts) that simplifies complex immigration topics and showcases user success stories
• Write engaging copy in multiple formats: captions, carousel posts, newsletters, blog posts, and scripts
• Design eye-catching graphics using Canva, Capcut or similar tools that align with our warm, inclusive brand

Community Engagement (25%)

• Build and nurture our online community by responding to comments, DMs, and engaging with followers authentically
• Monitor social conversations about immigration, settlement, and diaspora topics to identify trending opportunities.

Analytics & Optimization (15%)

• Track and analyze performance metrics (reach, engagement, conversions, follower growth) across all platforms

What We're Looking For

Essential Requirements

• 2-3 years of experience creating content for social media (agency, in-house, freelance, or even strong personal brand building)
• English proficiency with exceptional copywriting skills
• Proven ability to create engaging short-form video content (Reels, TikToks, Stories) that performs well
• Proficiency in content creation tools: Canva, CapCut, InShot, or Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Strong understanding of platform-specific best practices for Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Basic graphic design skills and an eye for visual storytelling
• Data-driven mindset with ability to interpret analytics and adjust strategy
• Self-starter mentality who thrives in fast-paced startup environments with minimal supervision
• Portfolio or examples of social media content you've created (please include links in your application)

Highly Desirable

• Experience working with diverse, multicultural audiences
• Experience creating educational or social impact content
• Basic copywriting or journalism background
• Experience with paid social advertising (Meta Ads, TikTok Ads)
• Community management experience with Facebook Groups or online communities

Personal Qualities

• Deep empathy and cultural sensitivity—you understand the immigrant experience and can speak authentically to diverse audiences
• Creative problem-solver who can create compelling content even with limited resources
• Mission-driven and passionate about social impact
• Adaptable and resilient—early-stage startup life requires flexibility
• Collaborative spirit with ability to work closely with small, cross-functional team
• Humble and hungry—you're eager to learn, grow, and make a real difference
• Authentic and genuine—no corporate speak, just real human connection