Brand Manager (Consultant) at MacTay Consulting

About the Role

Our client in the FMCG (Wine & Spirits) sector is seeking an experienced Brand Manager (Consultant) to drive brand strategy, manage end-to-end brand activities, and support commercial execution for a 3–6-month engagement.
The ideal candidate is analytical, creative, commercially aware, and capable of delivering high-impact brand initiatives in a fast-paced environment.

Key Responsibilities

• Develop and execute comprehensive Brand Plans in line with company vision and global guidelines.
• Manage brand budgets and ensure optimal allocation across ATL and BTL activities.
• Lead brand engagement programs in collaboration with communication, trade marketing, and sales teams.
• Support the Brand Activation Calendar and provide bi-monthly performance updates to internal stakeholders.
• Partner with the Communications department to drive PR, events, and brand image-building activities.
• Develop detailed launch plans for new products, including PR, event execution, on-trade and off-trade activations.
• Generate actionable consumer insights (market trends, competition, segmentation, value props) to support commercial teams.
• Conduct regular market monitoring and internal sales analysis by brand, channel, and region.
• Communicate operational updates, activation calendars, and coordinate brand-related visits.
• Support the organization of VIC dinners and deliver post-event evaluations.
• Monitor POSM stock levels and ensure optimal allocation.
• Contribute innovative ideas, demonstrate strong teamwork, and encourage out-of-the-box thinking.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field (MBA is an advantage).
• 5–8 years proven experience as a Brand Manager within FMCG, ideally wine & spirits or beverages.
• Strong understanding of Brand Management and marketing principles.
• Experience in Commercial and Trade Marketing.
• Highly creative and digitally savvy.
• Excellent analytical, communication, and problem-solving skills.
• French language proficiency is an added advantage.
• Strong Excel, PowerPoint, and data analysis skills; familiarity with tools like ESSBASE, EOS, and Microsoft database systems.
• Ability to work effectively in a collaborative, cross-functional team environment.