Digital Marketing Officer – Study Abroad at Community Trust Network

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Officer – Study Abroad to join our team. This role involves student recruitment, digital marketing, and social media engagement to attract potential students. You will be responsible for promoting our agency’s services, managing digital marketing campaigns, and liaising with prospective students to ensure successful admissions.

Key Responsibilities

• Social Media Management: Create and manage content across various digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Lead Generation & Conversion: Identify prospective students through digital marketing efforts and follow up to convert inquiries into applications.
• Student Recruitment: Identify, engage, and enroll students into study abroad programs.
• Advisory Services: Provide guidance to students on available programs, admission requirements, and visa processes.
• Relationship Management: Build and maintain strong relationships with students, parents, and partner institutions.
• Marketing & Outreach: Develop and implement marketing campaigns to promote our services and increase brand visibility.
• Event Coordination: Organize and participate in educational fairs, webinars, and open days to attract potential students.
• Market Research: Stay updated on the latest study abroad trends and competitor activities to enhance recruitment strategies.

Key Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 years of Experience in student recruitment, education consultancy, and digital marketing.
• Knowledge of study abroad programs and application processes, particularly in the UK, USA, Canada, and Ireland, is desirable
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in digital marketing tools, Graphic design, and video editing skill, including SEO, PPC, email marketing, and social media management.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong problem-solving skills and attention to detail.
• Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools.
• Ability to work independently and manage multiple projects efficiently.
• Remuneration: N250,000 Monthly salary plus performance commission payment