Digital Marketing Executive at JC International

JC International (JCI), a leader in Training, Inspection, Asset Integrity Maintenance, and Pipeline & Process Services within the oil and gas, marine, and construction industries, is seeking a motivated and experienced Digital Marketer who will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. You’ll work closely with internal teams to ensure our brand message is consistent, engaging, and effective.

Objective:

1. To develop strong and innovative strategies to promote JCG business brand, products and services
2. To convert more readers/viewers/followers into customers to increase revenue through effective application of digital marketing and graphic designs
3. Work with BD and CEO teams to develop, implement, track and optimize JCG digital marketing campaigns across all digital channels.
4. Manage and Optimize content for the Group’s websites 

Key Responsibilities

1. Create, implement and monitor compelling content / digital marketing strategy for JC Group
2. Build  online authority and increase leads conversion for the companies in JC Group
3. Identify trends and insight and implement same on all digital marketing channels including email marketing
4. Plan and direct marketing campaigns
5. Optimize content for social media platforms and  the website 
6. Work and update the Website to maximize user experience
7. Implement and analyse performance metrics on all digital marketing channels
8. Prepare operational and persuasive email marketing strategies and Implementations
9. Effectively use all digital marketing tools and techniques like PPC, SEO, SEM, email, social media, and display ads to boost brand exposure.
10. Increase organic traffic to the website through SEO and social media channels
11. Measure and report performance of all digital marketing campaigns and assess it against goals (ROI and KPIs)
12. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
13. Retrieve all enquiries from the website and social media platform and forward to the appropriate BD teams
14. Prompt response to comments, enquiries, and feedbacks on all social media platforms.

Educational Qualifications

1. BSC/HND in Marketing, Mass Communication, Business Administration, Computer Science, or any related field
2. Professional certifications in Digital Marketing, Social Media Marketing, SEO, or related areas will be an added advantage.
3. At least 5 years experience in digital marketing
4. Strong knowledge of social media marketing, SEO/SEM, and digital ads
5. eExcellent communication and content creation skills