Brand Manager at Afriglobal Group

Responsibilities:

Brand Management

• Analyze brand positioning and consumer insights
• Help in shaping and communicating our vision and mission
• Translate brand elements into plans and go-to-market strategies for growth
• Creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics.
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Top line ability to understand P & L statements.
• Designing and supervising content such as press releases, artwork, print and digital media
• Developing brand plans & marketing budget allocation.
• Liaise with third parties for partnership avenues for the brand
• Achieving profit targets, timelines and budgets
• Maintaining and growing the brand’s affiliations and partnership
• Be capable of delivering results and independently handling business areas assigned

Others

• Have respect for other team members, Management, and business associates
• Perform other duties as may be required from time to time

Attributes:

• Any nationality
• Degree in Marketing or a related field
• Proven working experience as Brand Manager or Assistant Brand Manager.
• Proven ability to assist with inputs which are used in developing brand and marketing strategies.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Practical sales knowledge
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices,
• Ability/ openness to learn & unlearn
• Basic experience in use of social media.
• Basic Microsoft suite skills