Brand Awareness and Marketing Support Officer (ES00312) at Human Capital Partners (HCP)

AVAILABLE OPENING FOR BRAND AWARENESS AND MARKETING SUPPORT OFFICER IN A NEWLY LICENSED FINTECH BACKED BY A FOREMOST FINANCIAL SERVICES GROUP IN NIGERIA

JOB SUMMARY

The Brand Awareness and Marketing Support Officer reports to the Head, Brand and Marketing and is responsible for:

Using customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design, and events.
Ensure that branding is consistent across advertising and campaigns and working to ensure that a brand remains recognisable, up to date, and exciting to customers.
Planning ways to promote and change the public perception of the company’s brand, work ‘in-house’ on their own brands, where it is likely that they will work solely on a single brand and ensuring branding is consistent across advertising and campaigns.

RESPONSIBILITIES

• Carry out market research to keep up to date with customer trends, as well as trying to predict future trends.
• Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.
• Analyse the success of marketing campaigns and creating reports.
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
• Meet with clients and work with colleagues across multiple departments such as marketing assistants, marketing managers and Head, Brand and Marketing.
• Support the Head, Brand and Marketing Unit in the formulation and implementation of marketing strategies.

REQUIREMENTS

• A First Degree.
• Minimum of five to ten (5 - 10) years’ executive level operational experience.
• Relevant professional qualifications and certifications.
• Knowledge of market research and client management.
• Time and project management skills.
• Analytical and Team working skills.