Brand Activation Lead at U-Connect Human Resources Consulting

Key Job Responsibilities

• Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth
• Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes
• Guide the activation team on the planning and implementation of BTL activities
• Manage the production and distribution of marketing collateral

Deliverables and Activities

• Manage brands relationship with external agencies and vendors
• Build relationships with key opinion leaders. Eg in sports, medical
• Product detailing/presentation: Lead the education of key opinion leaders
• Sampling: Drive product sampling through engaging activations
• Events: Increase brand awareness and product experience
• Promotions: Conduct promotional activities and be responsible for promo materials.

Required Skills And Experience

• Experience developing effective marketing campaigns with a strong bias for ROI, across BTL
• Trade or experiential Marketing experience
• Detail oriented, critical thinker and problem solver
• Good communication skills
• Compulsory driving experience with a valid driver’s license
• Excellent communicator in written and verbal form.

Qualifications

• 3-4 years experience in BTL role
• Bachelor's degree in a discipline related to functional work or role