Digital Marketer at Mobos Fashion

Salary Range: ₦200,000 – ₦350,000/month (based on experience & performance)

JOB SUMMARY

The Digital Marketer will be responsible for planning, executing, and optimizing digital marketing strategies across social media, paid ads, email, and e-commerce platforms to drive traffic, conversions, and customer loyalty.

KEY RESPONSIBILITIES

• Develop and implement digital marketing strategies aligned with sales goals
• Manage social media platforms (Instagram, Facebook, TikTok, WhatsApp Business, etc.)
• Plan, execute, and optimize paid ads (Meta Ads, Google Ads, TikTok Ads)
• Create and manage content calendars and campaign schedules
• Monitor engagement, traffic, and conversion performance
• Collaborate with content creators, designers, and sales teams
• Manage email marketing, SMS campaigns, and customer remarketing
• Optimize website and online store listings for conversions
• Track KPIs and prepare weekly/monthly digital performance reports
• Stay up-to-date with digital marketing trends in fashion and retail

Requirements & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• 2 – 5+ years experience in digital marketing (fashion/retail experience is an advantage)
• Hands-on experience with social media management and paid advertising
• Strong knowledge of Meta Ads, Google Ads, and analytics tools
• Experience with Canva, CapCut, or basic video editing tools
• Data-driven mindset with ability to analyze and optimize campaigns
• Excellent communication and creative thinking skills
• Experience with e-commerce platforms is a plus

CORE SKILLS

• Social Media Marketing & Management
• Paid Advertising (Meta, Google, TikTok)
• Content Strategy & Scheduling
• Analytics & Performance Tracking
• Email & SMS Marketing
• Conversion Optimization
• Trend Analysis & Creative Ideation.

WHAT WE OFFER

• Competitive salary
• Growth opportunities in a fast-growing fashion brand
• Creative and collaborative work environment
• Staff fashion discounts