Area Sales Manager - Lagos East at GBfoods

About the Role

• The Area Sales Manager is responsible for sustaining and enhancing targeted total revenue in designated area by effective implementation of planned sales and distribution strategies that are aimed at growing market share and increasing profitability at the region.

Responsibilities

• Assist Regional Sales Manager (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to increase sales in accordance with the company's policies and strategies.
• Monitor the achievement of monthly customer sales targets
• Set and monitor the achievement of monthly sales target of sales team i.e. supervisors and promoters in alignment with the RSM
• Regularly reviewing sales data and create reports for senior – level Managers
• Plan and execute sales meetings and create periodic reports to help provide feedback and sales insights
• Managing client visits by ensuring a predetermined itinerary is in place, ensuring positive one-on-one relationships with key personnel to maintain client satisfaction
• Carrying out new business development initiatives with existing clients by introducing new products; for potential clients through product introductions, follow ups, trials, and business acquisition
• Recruit, manage and grow customer accounts in sales
• Ensure assigned Customers comply with Trading Terms and Policies
• Ensure implementation of field sales management best practices in the assigned area
• Ensure effective demarcation of sales territories for effective coverage by field force in sales area
• Ensure development of field force capacity to service all retail outlets in defined sales area
• Communication of important information from the company to the Trade and vice versa
• Ensure effective supervision of Territory Sales Managers in sales area
• Follow-up individual training requirements with on-the-job training
• Continuously evaluate performance of all Distributor's Salesmen and make necessary recommendations to improve their performance
• Monitor and report Competitor Activities in sales area
• Conduct & update the territory census of all retail outlets
• Supervise/monitor all promotional activities in sales area

Requirements:

Knowledge & Experience

• HND/BSc in sales, business management, marketing or any related field. A relevant certification is a plus
• Seven (7) years' progressive sales experience; sector-specific supervisory sales experience is beneficial
• Proven track record of meeting sales quotas

Skills & Attitudes

Technical Skills

• Product and Technical Knowledge
• Revenue and Profitability Management
• Emotional Intelligence
• Objection handling
• Sales pitch and presentation
• Account Management
• Territory Management
• Strategic Sales Planning
• Managing the Sales Process
• MS Office competencies
• Business Development

Soft Skills

• Excellent team leader
• Good communication and presentation skills
• Rigorous, autonomous, innovative and proactive
• Outstanding negotiation and consultative sales skills
• Exceptional customer service skills
• Ability to motivate staff
• Professional ethics and people skills
• Superior planning and organization skills
• Problem-solving skills
• Very analytical & pragmatic
• Honesty & Integrity