Modern Trade Executive at Wemy Industries Limited

Job Summary

• The Modern Trade Executive is responsible for driving sales growth, product availability, visibility, and market penetration across modern trade channels such as supermarkets, hypermarkets, chain stores, and key retail outlets. The role involves managing key accounts, negotiating listings, ensuring effective merchandising, executing trade promotions, and maintaining strong relationships with store managers and category buyers. 

Key Responsibilities

• Manage and grow assigned modern trade accounts to achieve sales volume and revenue targets.
• Develop account plans for supermarkets, hypermarkets, and key retail chains.
• Drive product listing, distribution expansion, and shelf space acquisition.
• Ensure stock availability and prevent out-of-stock situations across all assigned outlets.
• Monitor sales performance and recommend strategies to improve sell-in and sell-out.
• Identify and onboard new modern trade customers, chains, and retail partners.
• Build strong relationships with category managers, buyers, and decision-makers.
• Expand product penetration across diaper, pad, wipes, and underlay categories.
• Ensure proper placement and visibility of new product launches.
• Execute trade promotions, in-store activations, and product sampling campaigns.
• Support in drafting agreements and ensuring compliance with contract terms.
• Handle disputes, claims, returns, and deductions professionally.
• Maintain accurate records of trade terms and commercial agreements.
• Prepare daily, weekly, and monthly sales reports for management review.
• Track KPIs such as sell-in, sell-out, returns, market share, and stock levels.
• Provide market feedback on customer needs, pricing trends, and competitor strategies.
• Collaborate with marketing team on brand visibility and campaign execution.
• Ensure smooth communication between internal departments and customers.
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Requirements / Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• Minimum of 2 – 4 years experience in Modern Trade / Key Account sales (FMCG preferred).
• Strong experience selling into supermarkets, pharmacies, and retail chains.
• Knowledge of hygiene/personal care products (diapers, pads, wipes) is an advantage.
• Strong negotiation, relationship-building, and communication skills.
• Good understanding of merchandising, planograms, and trade promotions.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.