API Marketing Associate at Quidax

What you will be doing

• As our API Marketing Associate, you will play a pivotal role in driving inbound leads for our API business.
• Your primary responsibility will be to develop and execute comprehensive inbound lead generation strategies, with a focus on attracting qualified leads to our platform.
• You will work closely with the API Business team to achieve our goal of onboarding 40 merchants within the next year.

What your day-to-day looks like

• Designing and implementing a robust inbound lead generation strategy for the API business.
• Creating compelling content and executing social media marketing campaigns to attract potential merchants.
• Conducting market research to identify trends and insights that can inform our marketing approach.
• Collaborating with cross-functional teams to ensure alignment and synergy in our marketing efforts.
• Tracking and analyzing key metrics to measure the effectiveness of our marketing initiatives.
• Cultivating relationships with potential merchants and guiding them through the onboarding process.

What you need to have

• 4-7 years of experience in content writing and social media marketing.
• Previous experience in fintech, software as a service (SaaS), or crypto industries.
• Strong understanding of crypto APIs and the fintech landscape.
• Proficiency in designing and executing marketing campaigns across various digital platforms.
• Excellent communication skills and the ability to articulate complex ideas effectively.
• Proven track record of driving inbound leads and achieving measurable results.
• Familiarity with market trends and insights related to the fintech and crypto sectors.

Nice to have

• You're truly invested in the tech space
• Relationships with tech media, graphic designing skills, and experience in events management/coordination.
• You're open to new working ways and are not afraid to question current structures and ways of doing things
• Love for Fintech/Crypto Products