Social Media Manager at Medicaid Cancer Foundation (MCF)

Job Duties

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Interviews, hires, and trains social media team members
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces
• Research audience preferences and discover current trends
• Create engaging text, image and video content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Train co-workers to use social media in a cohesive and beneficial way
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective customers, like promotions and competitions
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Expectations:

• Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
• Conduct researches and analysis of social media trends, including social media ad revenue and web visitor data to improve social media presence and campaign efficacy.
• Works with various company departments to promote overall brand through social media channels.

Requirements

• Degree in Marketing or Social Media or Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills
• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• B.Sc degree in Marketing or any relevant field