Digital Executive, Planning & Social Media Management at Bytesize Limited

Job Description
Media Planning & Buying:

• Developing media plans in line with the digital strategy created for a campaign
• Strategically place ads and negotiate rates, payment terms and more.
• Working with account manager and creative team to ensure development of creative concepts are contextually correct with respect to the media plan
• Negotiate and buy media as per the media plan
• Work with third-party ad serving tools to traffic the campaign for launch
• Manage the launch of campaigns delivering launch report to clients
• Manage administrative duties including preparing and collecting insertion orders for every media buy
• Monitor live campaigns to identify any issues and optimization steps
• Compile all key delivery information to ensure proper reconciliation of delivered activity and booked activity for invoicing purposes
• Maintain historical database of campaign results
• Explore media alternatives and be creative in recommending media solutions.
• Keep track of new media and new methods of using existing media and new developments, and shares with the planning group of such developments

Social Media Management:

• This involves conducting research on new social media strategies that can be implemented on the brand pages
• Creating a social media plan/strategy for clients
• Creating a social media conversation calendar
• Monitoring & moderating social media pages
• Creating weekly/monthly social media reports
• Setting up and optimizing social media advertising campaigns
• Proposing social media strategies for the brand
• Liaising with the creative team to ensure creatives for the pages are ready as at when due and in line with the brand’s guidelines
• Interfacing with the brand’s TG either through a dipstick survey or a brand organized session
• Attending social media trainings organized either by the brand team or internally.