Job Opportunities at Bytesize Limited

Job Description

• As part of the in-house digital team at Bytesize, the Content Writer will develop concepts, write and edit marketing copy, proofread, and produce other creative content primarily for digital use.
• This content will be intended to engage and sell for tactics including blogs, website content, press releases, web banners, HTML emails, online advertising, and other miscellaneous web elements.
• Content will be for internal or external use that conforms to the preferred style and best business practices within all digital formats.

Core Duties

• Develop clear, concise, and timely brand compliant messaging for a variety of web-based materials that support key marketing initiatives and inspire action.
• Collaborate with internal teams to understand business objectives, message, and audience.
• Work closely with colleagues in design and marketing, as well as external vendors, as needed.
• Exercise quality control on all content, obtaining approvals, fact-checking, and extremely thorough editing/proofreading.
• Help to ensure all brand communications maintain a high level of quality, feature a consistent tone and style, and support/reinforce our brand.
• Develop and implement processes, standards, and guidelines for managing web content.
• Stay on top of current industry trends to identify and implement strategies to increase engagement and strengthen perception of product and brand. Keep up with best practices in writing for the web and knowing what people engage with socially.
• Strong understanding of the importance of branding and of fostering a voice for a product or service.
• Understand how copy drives response rates and producing highly-responsive messaging with compelling calls-to-action.
• All other duties as assigned.

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Job Description

• This job description sets out the scope of the role of Senior Executive, Strategy & Planning at Bytesize, along with the main duties of the role.
• It does not include or define all tasks, which the post holder may be expected to carry out.
• Duties may vary from time to time without changing the nature of the post or the level of responsibility.
• The post holder may also be required to carry out any other duties as required by their line manager.

Key Responsibilities

• To ensure that SMART objectives are in place across all campaigns and that these are understood and agreed with each client
• To proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements
• To ensure that client reporting utilises the right metrics, delivers robust insight, includes clear actions and relates clearly to achievement against agreed objectives.
• To ensure that reports are professionally written and proofed, following all relevant company style guidelines
• To ensure that knowledge and understanding of the vertical markets served by your clients is gleaned, maintained and developed on an ongoing basis
• To prepare and deliver top quality proposals and presentations to clients to demonstrate progress and upsell additional products and services, ensuring that documentation and presentation material follows all company style guidelines
• Able to meet tight deadlines and remain calm under pressure
• Able to work both on own initiative and as a team lead.

Scope of the Role

• To drive client strategy across your portfolio of accounts and advise clients on how to achieve their business goals in the most effective manner by utilising their various marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies used by each client
• Proactive and highly organised, with excellent information management skills a proven ability to multi-task.
• Excellent project management, campaign management and planning skills
• Have a complete understanding of the client`s business and market
• Excellent attention to detail
• Analytical and inquisitive, with excellent attention to detail
• Passionate about digital marketing, with a general thirst for digital knowledge and a significant interest in new platforms and channels
• Ability to think both strategically and operationally
• Bright, motivated and driven, with the motivation to lead by example
• Honest and trustworthy
• Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence

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Job Description
Media Planning & Buying:

• Developing media plans in line with the digital strategy created for a campaign
• Strategically place ads and negotiate rates, payment terms and more.
• Working with account manager and creative team to ensure development of creative concepts are contextually correct with respect to the media plan
• Negotiate and buy media as per the media plan
• Work with third-party ad serving tools to traffic the campaign for launch
• Manage the launch of campaigns delivering launch report to clients
• Manage administrative duties including preparing and collecting insertion orders for every media buy
• Monitor live campaigns to identify any issues and optimization steps
• Compile all key delivery information to ensure proper reconciliation of delivered activity and booked activity for invoicing purposes
• Maintain historical database of campaign results
• Explore media alternatives and be creative in recommending media solutions.
• Keep track of new media and new methods of using existing media and new developments, and shares with the planning group of such developments

Social Media Management:

• This involves conducting research on new social media strategies that can be implemented on the brand pages
• Creating a social media plan/strategy for clients
• Creating a social media conversation calendar
• Monitoring & moderating social media pages
• Creating weekly/monthly social media reports
• Setting up and optimizing social media advertising campaigns
• Proposing social media strategies for the brand
• Liaising with the creative team to ensure creatives for the pages are ready as at when due and in line with the brand’s guidelines
• Interfacing with the brand’s TG either through a dipstick survey or a brand organized session
• Attending social media trainings organized either by the brand team or internally.