Sales and Marketing Manager at Amber Residence Limited

Responsibilities

• Should be able to meet or exceed budgeted Revenue Per Available Room (REVPAR) for the Hotel
• Should be able to prepare departmental budget that correctly reflects the company’s business plan
• Should be able to forecast occupancy fluctuations and direct selling activities to maximize revenue for the Hotel.
• Should be able to know the Company’s demand segments, sources of business for each, and balance market segments according to supply and demand.
• Should be able to know the principal competitor for each market segment and take advantage of company’s strengths against each competitor.
• Should be able to accurately forecast occupancy changes based on changing market conditions (additions to supply and demand, etc.).
• Should be able to support guest services as the company’s business driving philosophy
• Should personally demonstrate commitment to guest services by responding to guests’ needs
• Should be able to develop/assist with development of the company’s marketing and sales plan based on the company’s position and strengths within each market segment
• Should be able to implement the company’s marketing and sales plan
• Should be able to analyze and understand the competitive strengths and weaknesses for each market segment and successfully direct marketing activities against each to our company advantage.
• Should be able to identify and maintain constant communications with the company’s key accounts.
• Should be able to actively sell room nights through outside sales calls, telemarketing, tours, etc.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans and customer service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual gross-profit plans by forecasting and developing annual sales activities for company; projecting expected sales volume and profit for existing and new business; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs; competition, supply and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing and evaluating advertising and developing field sales action plans.
• Identifies marketing opportunities by identifying customer requirements; defining market, competitors’ share and competitors’ strength and weaknesses; forecasting projected business; establishing targeted market share.
• Should be able to know our demand segments, sources of business for each, and balance market segments according to supply and demand; know the principal competitor for each market segment and take advantage of Company’s strengths against each competitor.
• Sustains rapport with key accounts by periodic visits; exploring specific needs and anticipating new opportunities.
• Provides information by collecting, analyzing and summarizing data and trends.
• Protects organization’s value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.

Qualifications and Requirements

• Minimum of B.Sc/HND in a relevant field
• Professional certificates will be an added advantage
• 5 - 7 years experience as a Sales and Marketing Manager in Hospitality is a must
• Must have been working as a Sales And Marketing Manager in Hospitality industry
• Demonstrated ability to show results
• Proven Marketing result.
• Must be Target driven
• Fluent in English
• Proficient in Microsoft Office Applications (MS Word, Excel, Powerpoint)
• Must be adept in the use of internet and e-mail
• Good team player
• Strategy oriented and driven
• Excellent thinking capabilities and analytical skills
• Very good organizational and communication skills
• Very good at solving complex problems
• Very good leadership skills
• Analytical skills
• The ability to use initiative
• The capacity to work under pressure;
• Creativity;
• Drive, flexibility, numeracy;
• Influencing And Negotiation skills;
• Oral and written skills;
• Business Awareness;
• IT literacy.