Marketing Lead Sub-Saharan Africa at Pfizer

Job ID: 1046868

Position Summary

• To lead a team of marketing colleagues supporting the Block Buster and Managed Portfolios² at Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa.

Responsibilities

• Deliver brand Revenue and IBA within agreed OpEx budget
• Forecast brand performance and track progress towards target
• Prioritize Block Buster and Managed Portfolio within the key Therapy Areas (TA) across Sub-Saharan Africa
• Invest A&P directly behind the Block Buster brands in the highest potential markets
• Ensure appropriate marketing support for Managed Portfolio² across Sub-Saharan Africa
• Identify and leverage synergies across markets
• Develop Strategy, Tactics, Execution & Metrics (STEM) plans for each TA and their subsequent Block Buster Managed Portfolio brands
• Align with Regional brand plans but specific to target markets
• Ensure there is a defined digital Tactical Matrix to support each TA
• Provide local insights and brand feedback to Regional Marketing teams
• Ensure that programs and materials supplied are fit for purpose
• Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
• Manage local agencies for trans-creation within guidelines and budget
• Ensure operational excellence in the execution of the STEM plans in-market
• Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
• Appropriate monitoring of KPIs in close partnership with the Sales Teams
• Coach and develop Marketing colleagues to achieve High Performance PEH Culture
• Member of the PEH AfME Marketing Leadership forum
• Drive evolution of commercial model ensuring deployment of multi channel communication enhancing overall customer engagement
• Partner with the PEH Regional Marketing Lead to align on plans to maximize growth and penetration of blockbusters and Managed Portfolio

Position Responsibilities
Accountable:

• Brand & STEM plans for all Block Buster¹ Brands and Managed Portfolio²
• Key Sales Materials to support promotion of brands:
  • Regulatory and Medical review required by Marketing are the owner
• Management of Marketing team to GPM standards:
  • Including people development and IDP

Shared Accountability:

• Prioritization of portfolio in conjunction with Commercial Leads, Marketing Team and Country Manager
• SSA Op Plan in conjunction with Commercial Leads, Marketing team and Country Manager:
  • Including long range and annual forecasts
  • A&P forecasts
• Ongoing review of forecasts and adjustment of LE as required:
  • In conjunction with Finance, Commercial Leads and Country Manager

Organizational Relationships

• Country Manager
• Commercial Leads
• Health & Value Team
• Medical Affairs
• Regulatory
• Regional Marketing
• eMCM marketing
• GCO Marketing services, Business Analytics & Insights (BAI)

Resources Managed
Financial Accountability:

• Revenue, IBA and Expense targets for defined portfolio within SSA

Supervision:

• Country Portfolio Managers
• 8 x FTE

Education and Experience
Qualifications:

• Minimum 5 years of marketing experience
• Minimum 2 years people management experience
• Bachelor's Degree in Marketing related discipline; master degree or MBA desired
• Previous related experience in the Pharmaceutical Industry preferred

Technical Skills Requirements

• Expect candidates to demonstrate these commercial /management competencies
• Strategic and Operational Business/Marketing Planning
• Marketing, Customer and Competitor Insight
• Developing people
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
• Fluent in French desirable
• Excellent written and verbal communication (English language)

go to method of application »

Job ID: 1046868

Position Summary

• To lead a team of marketing colleagues supporting the Block Buster and Managed Portfolios² at Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa.

Responsibilities

• Deliver brand Revenue and IBA within agreed OpEx budget
• Forecast brand performance and track progress towards target
• Prioritize Block Buster and Managed Portfolio within the key Therapy Areas (TA) across Sub-Saharan Africa
• Invest A&P directly behind the Block Buster brands in the highest potential markets
• Ensure appropriate marketing support for Managed Portfolio² across Sub-Saharan Africa
• Identify and leverage synergies across markets
• Develop Strategy, Tactics, Execution & Metrics (STEM) plans for each TA and their subsequent Block Buster Managed Portfolio brands
• Align with Regional brand plans but specific to target markets
• Ensure there is a defined digital Tactical Matrix to support each TA
• Provide local insights and brand feedback to Regional Marketing teams
• Ensure that programs and materials supplied are fit for purpose
• Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
• Manage local agencies for trans-creation within guidelines and budget
• Ensure operational excellence in the execution of the STEM plans in-market
• Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
• Appropriate monitoring of KPIs in close partnership with the Sales Teams
• Coach and develop Marketing colleagues to achieve High Performance PEH Culture
• Member of the PEH AfME Marketing Leadership forum
• Drive evolution of commercial model ensuring deployment of multi channel communication enhancing overall customer engagement
• Partner with the PEH Regional Marketing Lead to align on plans to maximize growth and penetration of blockbusters and Managed Portfolio

Position Responsibilities
Accountable:

• Brand & STEM plans for all Block Buster¹ Brands and Managed Portfolio²
• Key Sales Materials to support promotion of brands:
  • Regulatory and Medical review required by Marketing are the owner
• Management of Marketing team to GPM standards:
  • Including people development and IDP

Shared Accountability:

• Prioritization of portfolio in conjunction with Commercial Leads, Marketing Team and Country Manager
• SSA Op Plan in conjunction with Commercial Leads, Marketing team and Country Manager:
  • Including long range and annual forecasts
  • A&P forecasts
• Ongoing review of forecasts and adjustment of LE as required:
  • In conjunction with Finance, Commercial Leads and Country Manager

Organizational Relationships

• Country Manager
• Commercial Leads
• Health & Value Team
• Medical Affairs
• Regulatory
• Regional Marketing
• eMCM marketing
• GCO Marketing services, Business Analytics & Insights (BAI)

Resources Managed
Financial Accountability:

• Revenue, IBA and Expense targets for defined portfolio within SSA

Supervision:

• Country Portfolio Managers
• 8 x FTE

Education and Experience
Qualifications:

• Minimum 5 years of marketing experience
• Minimum 2 years people management experience
• Bachelor's Degree in Marketing related discipline; master degree or MBA desired
• Previous related experience in the Pharmaceutical Industry preferred

Technical Skills Requirements

• Expect candidates to demonstrate these commercial /management competencies
• Strategic and Operational Business/Marketing Planning
• Marketing, Customer and Competitor Insight
• Developing people
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
• Fluent in French desirable
• Excellent written and verbal communication (English language)

go to method of application »

Job ID: 1046868

Position Summary

• To lead a team of marketing colleagues supporting the Block Buster and Managed Portfolios² at Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa.

Responsibilities

• Deliver brand Revenue and IBA within agreed OpEx budget
• Forecast brand performance and track progress towards target
• Prioritize Block Buster and Managed Portfolio within the key Therapy Areas (TA) across Sub-Saharan Africa
• Invest A&P directly behind the Block Buster brands in the highest potential markets
• Ensure appropriate marketing support for Managed Portfolio² across Sub-Saharan Africa
• Identify and leverage synergies across markets
• Develop Strategy, Tactics, Execution & Metrics (STEM) plans for each TA and their subsequent Block Buster Managed Portfolio brands
• Align with Regional brand plans but specific to target markets
• Ensure there is a defined digital Tactical Matrix to support each TA
• Provide local insights and brand feedback to Regional Marketing teams
• Ensure that programs and materials supplied are fit for purpose
• Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
• Manage local agencies for trans-creation within guidelines and budget
• Ensure operational excellence in the execution of the STEM plans in-market
• Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
• Appropriate monitoring of KPIs in close partnership with the Sales Teams
• Coach and develop Marketing colleagues to achieve High Performance PEH Culture
• Member of the PEH AfME Marketing Leadership forum
• Drive evolution of commercial model ensuring deployment of multi channel communication enhancing overall customer engagement
• Partner with the PEH Regional Marketing Lead to align on plans to maximize growth and penetration of blockbusters and Managed Portfolio

Position Responsibilities
Accountable:

• Brand & STEM plans for all Block Buster¹ Brands and Managed Portfolio²
• Key Sales Materials to support promotion of brands:
  • Regulatory and Medical review required by Marketing are the owner
• Management of Marketing team to GPM standards:
  • Including people development and IDP

Shared Accountability:

• Prioritization of portfolio in conjunction with Commercial Leads, Marketing Team and Country Manager
• SSA Op Plan in conjunction with Commercial Leads, Marketing team and Country Manager:
  • Including long range and annual forecasts
  • A&P forecasts
• Ongoing review of forecasts and adjustment of LE as required:
  • In conjunction with Finance, Commercial Leads and Country Manager

Organizational Relationships

• Country Manager
• Commercial Leads
• Health & Value Team
• Medical Affairs
• Regulatory
• Regional Marketing
• eMCM marketing
• GCO Marketing services, Business Analytics & Insights (BAI)

Resources Managed
Financial Accountability:

• Revenue, IBA and Expense targets for defined portfolio within SSA

Supervision:

• Country Portfolio Managers
• 8 x FTE

Education and Experience
Qualifications:

• Minimum 5 years of marketing experience
• Minimum 2 years people management experience
• Bachelor's Degree in Marketing related discipline; master degree or MBA desired
• Previous related experience in the Pharmaceutical Industry preferred

Technical Skills Requirements

• Expect candidates to demonstrate these commercial /management competencies
• Strategic and Operational Business/Marketing Planning
• Marketing, Customer and Competitor Insight
• Developing people
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
• Fluent in French desirable
• Excellent written and verbal communication (English language)