Brand Communication Executive at Greensprings School

Job Summary: Reports to the Head of Corporate Strategy.  be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives: Increase in student population, Increase of international students, Increase in boarding population.Contributes to the school objective of  ranking as one of the top 5 schools in Africa

• Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Plan and execute marketing campaigns for admissions and entrance examination.
•  Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
• Offline review of target markets segments and activities within the organisation for PR worthy events
• Measuring and reporting on the performance of all digital marketing campaigns
• Design, build and maintain the school’s social media presence
• Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Website audit, review and regular updates
• Generation of content and clever writing for the school’s blog
• Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
• Create and adopt a system to engage and track leads generated from acquisition channels
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Develop strategic relationships with agencies and other vendor partners
• Evaluate emerging technologies and provide recommendations where necessary
• Engage in physical sales calls to feeder schools and targeted high profile housing estates

Requirements

• BSc. degree in marketing or a related social science field
• Proven working experience in digital marketing
• Proven working experience in relationship management
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• This person must be organized, resourceful, creative, and have strong interpersonal skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• The candidate should have a strong grasp of current marketing tools and strategies
• Must be able to lead integrated digital marketing campaigns from concept to execution