Marketing Manager at Sidmach Technologies Nigeria Limited

Responsibilities

• Undertaking marketing communications activities and planning
• Supervise content management for all digital and traditional marketing platforms
• Monitoring and analysing market trends
• Studying competitors' products and services
• Identifying target markets and developing strategies to communicate with them.
• Lead, conduct and manage all internal and external company events.
• Preparing and managing marketing plans and budgets
• Managing the production of promotional material
• Producing reports to monitor results and presenting findings and suggestions to company directors or other senior managers
• Attend tech shows, conferences and sales meetings
• Conduct market research/surveys to determine market requirements for existing and future products/concepts
• Expanding and developing marketing platforms.
• Reporting on return on investment and key performance metrics.
• Ensure brand messages are consistent.
• Create marketing presentations.
• Collaborate with the sales function.
• Provide support to HR in planning specific appraisal system that describes the
• responsibilities and performance standards for each member of the Marketing team.
• Monitor and enforce industry best practices within the organisation.
• Lead generation.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Key Result Area:

• Generation of enough and qualified leads for the sales department
• Sustain initiatives for brand visibility and popularity
• A satisfied and happy clientele portfolio
• Adoption of a periodic customer satisfaction survey

Experience & Educational Requirements:

A minimum of a first degree. A Master’s degree is an added advantage 8-10 years working experience with 3 years of progressive management experience in a marketing role. Certification in NIMN, CIM, CIPR is also an added advantage