COMMUNITY MOBILISATION & MARKETING OFFICER at Marie Stopes

Reporting to: Regional Manager

Key Responsibilities:

• Analysis and identification of key targets from a range of potential client groups
• Activities with agreed target groups that result in them using MSION strategic services (O/R, SF, SM, clinic)
• Reflection and reporting on impact of CMMO activities and to management with recommendations on service provision

Analysis and identification of key targets from a range of potential client groups

• Using the geographical boundaries develop a clear list of potential target groups by segment, identifying issues that affect community to access, utilization and uptake of RH, long acting contraception and family planning services
• Identify promotion partners (eg SF owners)
• Document a database of contacts and interests to track input
• Make choices on whom to target when, why and how
• Establish and maintain relationships with the media and other networks
• List local leaders (Govt, non-government, religious etc)

Activities with agreed target groups that result in them using MSION strategic services (Outreach, Social Franchise, Social Marketing, Clinic)

• Monthly activity plans developed and shared
• Selection, mentoring, coaching, training and management of community volunteers
• Systematic meetings with key groups (advertising, promotional meetings, door to door etc)
• Development and disbursement of information along agreed lines appropriate to the segment
• Meetings to deliver training
• Brand promotion

Reflection and reporting on impact of community mobilisation activities and to management with recommendations on service provision

• Routine monitoring and reporting of all activities and their impact
• Client satisfaction surveys
• Meetings with service providers to report feedback
• Recommendations to management and colleagues on adjustments needed to services
• Identification and documentation of case studies

Skills and Experience

Knowledge/Qualifications

• 1^st degree in any discipline
• Must be able to speak with authority and confidence about community attitudes and family planning. They must therefore have knowledge gained through study or equivalent professional experience on modern contraception, health services and local community organisation
• Computer literate is an advantage
• Able to communicate fluently in the local Nigerian Language
• Good understanding of the local area and ability to investigate and analyse
• Fluent in spoken and written English

Skills/Experience

• Essential to this work is demonstrated drive and creativity to find new ways of communication and engaging with potential clients across a range of market segments with specific examples of when you have found new ways to resolve a project issue.
• Demonstrated empathy in working in underserved communities and working to impact on the lives of women
• Networking skills are essential
• Experience in managing volunteers an advantage
• Strong organizational abilities that enable you to manage your workload, follow through on objectives and meet deadlines
• Proven communications, presentation and negotiation skills. You must be able to “sell” the services that MSION offers in a way that attracts support and report clearly and without prejudice on outcomes