Business Development Officer at IITA - International Institute of Tropical Agriculture

Description:

•     Identify and analyse Biofortification strength and weakness and respond to opportunities and threat in the marketing environment Set goals for market share and growth
•     Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting biofortified foods and seeds to those markets.
•     Provide leadership on branding and packaging of products
•     Works on developing new products for niche market.
•     Managing distribution channels of biofortified foods in villages and urban market;
•     Develop plans for advertising, sales promotion and public relations;
•     Create and develop new innovative ways to communicate for increased adoption of vitamin A cassava by farmers, processor marketers and consumer;
•     Develop standard for product and profitability analysis for investor. Maintain liaison with Federal, State and NGO partners in Nigeria;

Job Description :

•     Identify and analyse Biofortification strength and weakness and respond to opportunities and threat in the marketing environment Set goals for market share and growth
•     Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting biofortified foods and seeds to those markets.
•     Provide leadership on branding and packaging of products
•     Works on developing new products for niche market.
•     Managing distribution channels of biofortified foods in villages and urban market;
•     Develop plans for advertising, sales promotion and public relations; Create and develop new innovative ways to communicate for increased adoption of vitamin A cassava by farmers, processor marketers and consumer;
•     Develop standard for product and profitability analysis for investor. Maintain liaison with Federal, State and NGO partners in Nigeria;

Minimum Qualification & Experience :

• MSc or PGD in Marketing, Economics, Agricultural Economics or any related fields with 5 years experience performing similar functions

Skills & abilities :

•     Strong communication skills—oral and written
•     Excellent copywriting skill and experience.
•     Detailed Oriented
•     Good research result reporting skills
•     Time management
•     Confidentiality
•     Time management

Personal Qualities :

•     Display high energy level
•     Ability to work under pressure
•     Willingness to work at odd hours