Digital Growth Marketing Specialist at HRBP Limited

Job Summary

• We are seeking a Digital Growth Marketing Specialist to build and optimize the digital systems that drive audience growth, lead generation, customer acquisition, and revenue across our books, courses, training programs, events, and general consulting services.

Responsibilities

• Build and manage lead generation funnels.
• Create and optimize landing pages for books, courses, webinars, and events.
• Develop and manage automated email marketing campaigns and customer journeys.
• Integrate website, email, WhatsApp, Instagram, YouTube, and CRM systems into a seamless marketing ecosystem.
• Manage website updates and conversion-focused improvements.
• Track campaign performance and optimize for lead generation and sales.
• Support the promotion of digital products, learning programs, and thought leadership content.

What Success Looks Like

• Consistent growth in qualified leads.
• Effective automated marketing systems.
• Increased clients/program signup and revenue
• Improved conversion rates across digital channels.
• A fully integrated marketing ecosystem that supports business growth.

Critical Skills Required

• Funnel building and conversion optimization.
• Landing page design and management.
• Email marketing and automation.
• CRM management and workflow automation.
• Website management (WordPress or similar platforms).
• Marketing analytics and reporting.
• Understanding of social media growth and audience acquisition.
• Strong copywriting and customer journey mapping skills.