Social Media Manager at ICRC - International Committee of the Red Cross

Main Duties and Responsibilities

• Using accepted best practices, develops digital strategies, leading on content execution and engagement with priority audiences.
• Design and implement social media strategy that supports the delegation's operational priorities and public communication objectives.
• Monitor Search Engine Optimization and web traffic metrics
• Promotes innovative digital products and keeps abreast of latest trends on digital content.
• Creates, edits, repurposes and publishes a wide variety of engaging content for digital channels, using audiovisual products (videos, photos, etc.); provides the archives with appropriate versions of these digital materials for reuse.
• Ensures the accurate, timely and effective delivery of digital content, optimized for search and audience engagement, partnering with Audiovisual Producers, social media leads, Web Editors and Digital Officers both at headquarters and in the regional communication centres and delegations.
• Communicate with followers, respond to queries in a timely manner and monitor target audience reviews
• Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures)
• Identifies and seizes reactive opportunities, contributing digital input to quick turn-around campaigns, working internally with Public Relations Officers and externally with media counterparts.
• Trains, guides and supports colleagues in managing and reporting on digital platforms and activities; advises and supports them in their ongoing activities.
• Supervises ad buys to ensure positioning of the ICRC on key contexts, themes and issues, coordinating with the digital marketing lead at headquarters.

Education and Experience Required

• Experience in publishing and engaging using social media platforms (Facebook, Twitter, Instagram, etc.).
• Good eye for design and ability to source and do basic edits with images/video. Skilled computer user of web publishing (content management systems, including Drupal and/or WordPress) and design tools an advantage.
• Strong knowledge of digital performance metrics and website analytics. Understanding of content marketing is a must. Experience in web editing and familiarity with search engine optimization (SEO).
• Degree in Communications, Marketing or Journalism, preferably with a digital background and specialization (managing websites, social media platforms, video projects, etc.).
• Familiarity with social ads management (Google Ads, Facebook, Twitter).
• 5-7 years' experience in digital communication/internal communication, and in event management an advantage.
• Customer-service mindset
• Passion for social media management
• Team player and ability to take initiative, work with minimal supervision
• Availability to travel to the remote locations;
• Ability to multitask and deliver results on time, to a high standard and under pressure