Chief Marketing Officer at Work Place Centre Limited

Reports To: Executive Director
Supervises: All Marketing Team Members

Job Summary

• To define and ensure the adherence to  appropriate Marketing framework and procedures so as to minimize non-compliance with the policies & procedures as well as regulatory requirements

Functions & Responsibilities

• Facilitate growth, sales and marketing strategies for the organisation
• Develop segmentation, competitive analysis/market intelligence prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue
• Retention and growth
• Develop programs with quantifiable objectives to measure results
• Implement and manage marketing budget
• Leverage data and analytics to drive insights
• Prepare overall marketing strategy
• Modify or redirect business intelligence strategy
• Increase revenue generation
• Oversee and direct the efforts of the marketing team
• Oversee the development of new products

Key Performance Indicators

• Conducts Company’s marketing strategy
• Comes up with various responsibilities, from marketing communication, market research, distribution channel management, to product development, sales management and pricing
• Perform risk mitigation
• Prepare overall marketing strategy
• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates
• Create product roadmap

Qualification and Requirements

• First degree in any discipline
• Relevant Masters’ degree will be an advantage
• A recognized professional certification such as CIIN will be an added advantage, etc.
• Minimum of 15 years post qualification experience within the Insurance Services Industry.

Skills / Competence Requirements:

• Sound knowledge of Insurance processes will serve as added advantage
• Knowledge of NAICOM and other regulatory guidelines
• Operational risk

Generic Skills:

• Integrity
• Independent minded
• Analytical skills
• Attention to details
• Problem solving skills
• Resilience and Tenacity
• Interpersonal skills
• Good communication skills (oral & written)

Supervisory Skills:

• Leadership
• Coaching
• Initiative/Entrepreneurship/ taking ownership
• Conflict management
• Organization & coordination
• General managerial /administration

Deadline
21st September, 2018.