Technical and Marketing Head, West Africa at Syngenta AG

Job ID: 1801637

Role Purpose

• Retailers and growers segmentation
• Customer Relationship Management
• Market research Management
• Communication Management (technical)
• Portfolio management

Accountabilities
Business Accountabilities:

• Delivery of technical value proposition of Syngenta’s solutions across value chain and crops
• Coordinating the registration of key products (Seeds and Crop Protection)
• Actively develop relationships with outside bodies that have major influence on country business e. g external markets for products, international marketing boards etc.
• Implementation of technical and marketing strategies, advertisement and its communication according overall AME and country strategies
• Surveys on markets (segments, users, sales channels and competition), analysis of the data and identification of positive opportunities.
• Marketing visits to key customers
• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Delivers distinctive value proposition to customer
• Designs/implements effective CRM strategies
• Support key accounts and distribution channels.

Transition Accountabilities:

• Member of the Cluster Transition Team.
• Lead the building of West Africa marketing team, including the definition of new processes/ways of working.
• Support the necessary activities to ensure business continuity during the transition.

Qualifications
Knowledge, Experience & Capabilities:

• Critical experience and knowledge
• Minimum 7-10 years of experience in Technical (Crop protection and Seeds) and Marketing roles.
• Preferably, 3-5 years of experience in the agrochemical industry
• Advanced English
• Intermediate French.

Critical leadership capabilities:

• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries.