Ongoing Recruitment at Welcome2Africa International

Job Summary:

The Head of Finance and Strategy will play a critical role in steering the financial and strategic direction of W2A. This senior leadership position is responsible for establishing and overseeing the finance department, ensuring the organization’s financial health, and leading business development efforts. The ideal candidate should have 7-10 years of progressive experience in finance, with a strong background in Key Responsibilities:

Strategic Financial Leadership:

• Develop, implement, and oversee all financial operations, including budgeting, forecasting, financial planning, risk management, and reporting.
• Provide expert counsel on financial strategy to the executive team, aligning both short-term and long-term goals with organizational objectives.
• Oversee financial risk management, ensuring compliance with legal and regulatory requirements.

Business Development and Growth:

• Lead commercial insight efforts, identifying growth opportunities to exceed business plan targets and drive profitability.
• Design and implement financial strategies that support the organization’s expansion and business development goals.
• Spearhead initiatives to identify new revenue streams and enhance financial performance.

Financial Analysis and Planning:

• Conduct detailed financial analysis and build advanced financial models to inform decision-making and improve financial outcomes.
• Generate and present reports with key financial metrics, variance analysis, and actionable insights for management.
• Continuously monitor market conditions and make recommendations to optimize pricing strategies and overall financial performance.

Establishment of Policies and Procedures:

• Develop and enforce robust financial policies and procedures to streamline operations, improve efficiency, and ensure compliance with international financial standards. Share actionable insights into operational efficiencies and profitability optimization based on financial forecasts and market trends.

Building and Leading the Finance Department:

• Oversee the creation of a high-performing finance department, managing recruitment, training, and leadership development.
• Foster a collaborative team environment that promotes excellence, accountability, and continuous improvement.

Fundraising and Revenue Generation:

• Lead efforts in securing fundraising and investment opportunities to drive revenue growth.
• Provide data-driven recommendations for investment opportunities and present findings to senior management.

To apply for this position, please follow these steps:

• Ensure you\'re based in Abuja and available for a physical interview.
• Review the full job description and requirements via the link below.
• Complete the application form and submit it through the same link.

Note: Shortlisted candidates will be invited for a physical interview and may be required to complete an assessment as part of the selection process.

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Role Summary

We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals.

Key Responsibilities

SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.

• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.