Job Openings at Coca-Cola

Role Overview

• The Africa Operating Unit (AOU) is accelerating its data and insights capability to deliver stronger business performance, sharper decision-making, and more predictive analytics across categories, channels, and markets.
• The Manager, Data Insights & Analytics plays a critical role in elevating performance reporting, enriching market intelligence, strengthening predictive insights, and enhancing the organization’s ability to make fast, informed, and confident business decisions. This role will support in orchestrating insight driven reporting ecosystem that fuels business growth across the NEF Franchise.
• The role requires a strong Subject Matter Expert (SME) with deep expertise in business performance metrics, sales analysis, and market insights, consumer understanding as well as the ability to translate complex datasets into compelling, actionable and integrated insights.

Key Purpose of the Role

• To lead the Franchise’s data reporting, market facing analytics, and overall insight generation agenda —delivering accurate, timely, and strategic data intelligence that informs decisions, unlock growth opportunities, and drives business excellence across markets and functions.

What You’ll Do For Us

Business Insight Reporting:

• Oversee delivery of critical reports that inform business decisions, marketing strategy, and commercial execution (retail, shopper, consumer, commercial, macros, competition) working with service providers, KO SMEs and bottling partners to ensure quality, usability and contextual relevance of these insights to system operations.
• Own and act as custodian of key business data that feeds into the business routines, performance reviews and forms the basis for operational and strategic decision making.
• Produce periodic insights reports (Annual, monthly, quarterly), identifying trends, risks, and opportunities that would guide leadership decisions.
• Carry out day-to-day analytics work to support the markets in the Franchise.
• Support the markets in business planning by providing robust datasets, scorecards, and analytical insight across channels, categories.
• Identify and recommend enhancements to systems, data workflows, platforms, and reporting tools to improve speed, accuracy, and user experience.
• Support cross functional special projects requiring deep analytics or insight generation.

Qualifications And Requirements

• Bachelor’s degree in Business Administration, Economics, Data Science, Statistics, or a related field (relevant work experience may substitute for formal education).
• Minimum 5+ years of experience in data analytics, business performance reporting, or insights roles — including 2+ years of direct experience with Nielsen data.
• Experience in the beverage or FMCG industry is a strong advantage.
• Demonstrated ability to analyze complex datasets and translate insights into compelling storytelling that influences leadership decisions.
• Strong command of analytical tools such as Excel, Power BI, Tableau, or other visualization and data platforms.
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to work collaboratively with cross functional teams and influence without authority.
• Strong organizational and project management skills with exceptional attention to detail.
• Ability to thrive in dynamic, fast paced environments while delivering high-quality outputs.

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Job Summary

• The Nigeria Franchise Senior Director will lead the Nigeria Franchise team and agenda, providing commercial expertise to successfully execute our business plan with our bottling partner in Nigeria. This role will coordinate all Marketing, Commercial, and Franchise activities across the region, driving volume and share objectives. The successful candidate will leverage functional support and expertise to quickly address opportunities in Marketing, Commercial, Legal, PAC, Technical, Finance, or HR.
• Nigeria is the second largest market in Africa. With a population of 175 million and low per capita, Nigeria offers significant growth opportunities for our expanding business. Our diverse portfolio includes products such as Sparkling Beverages, Juice, Water, and Malt, generating a system net sales revenue (NSR) of $1 billion. Reporting directly to the VP of Franchise, Nigeria & North Africa, you will play a critical part in turning around our operations and maximizing potential in this dynamic market.

Key Responsibilities

(Includes percentage of time spent on each activity)

Strategy and Business Performance (15%)

• Develop and implement annual business plan (ABP) and 3-year business plan (LRP) for assigned geography.
• Align bottler around key investment commitments.
• Approve and ensure execution of annual bottler business plan (BBP) – manage opportunities and issues arising with Bottler LT.
• Approve and ensure execution of annual Customer Business Plans.

Finance Management (15%)

• Manage P&L for the Region ensuring delivery of the Profit, Volume, and Share numbers.
• Ensure adherence to Local Chart of Authority, financial governance standards, and management of Opex locally.
• Adjust and correct during the annual cycle to ensure delivery of profit numbers.

Market Execution and Commercial Excellence (15%)

• Identify commercial and market development initiatives.
• Leverage conjoint analysis and the Operating Unit (OU) experts.
• Drive Right Execution Daily (RED) agenda, consumer programs, and horizontal expansion.
• Actively pursue Route to Market (RTM) improvements and outlet creation incentive programs.

Managing Production and Distribution Capacity (15%)

• Lead conversations with bottling partners to agree on investment levels to meet demand.
• Plan three years ahead for investment in Capacity, Glass, and Coolers.
• Lead the Quality agenda at the plants, monitor capacity performance.

Franchise Leadership (10%)

• Build value-based and strategic relationships with System partners at Bottler leadership team and regional levels.
• Lead end-to-end alignment of country integrated execution plan process with Bottling partner.
• Lead strategic System capability planning.

People Leadership (10%)

• Motivate and lead the Region Team and any dotted line functional support.
• Build team capability and effectively manage all people processes.

External Stakeholders and Sustainability Management (10%)

• Represent the Company to all external stakeholders and all KO events.
• Manage the company's profile and reputation, lobby Governments with PACS support.
• Lead the Workplace Rights and Human Rights agenda with bottling partner(s).
• Assist in the execution of community programs designed to enhance KO reputation within the community.

Key Qualifications

• 15 years' business and/or functional experience, with FMCG Company, Operations and Strategy experience preferred.
• Business degree required; MBA preferred.
• Functional experience and bottler experience is an advantage.
• Strong understanding of the full value chain in Coca-Cola or a related business.
• Solid strategic analysis, thinking skills, and commercial understanding.
• Financial skills and ability to manage P&L.
• Knowledge of governance requirements and Code of Business Conduct.
• Strong people management skills.
• Proven trajectory as a leader of leaders with excellent leadership capability, able to work in a diverse cultural environment, highly efficient communicator, and influencer at all levels. Must role model Leadership and Growth Behaviors.
• Ability to lead cross-functional teams with non-hierarchical networks and strong collaboration and communication skills.
• Must be a master in the extraction of actionable commercial insights and development of competitive strategies and initiatives.
• Solid risk management and contingency planning skills.
• Capture and network best practices, import and export good ideas.
• Multiple top-level interactions with senior management team members of KO system.
• Strong negotiation, influence, and communication skills to align strategies as well as build value-based relationships through numerous sensitive situations (typically with bottler) are essential.

Skills

• Revenue Growth Management; Value Chain Economics; Business Integrations; High Impact Communication; Business Planning; Market Dynamics; Channel Management; Negotiation; Execution Excellence

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Position Overview

• Provide Leadership and co-ordination of the system to drive long-term system value creation and deliver franchise volume, revenue, profitability and market share objectives through leading the development and execution of franchise development plans/strategic business plans and annual business plans working with our bottling partners. Co-ordinate all marketing, commercial and franchise activities across the regions, and support the Senior Director, Franchise Operations in ensuring execution of the Bottler Business Plan (BBPs). Leverage functional support and expertise to address opportunities or issues quickly – Marketing, Commercial, Legal, Public Affairs and Communications (PAC), Technical, Finance and Human Resources (HR).

What We'll Do For You
Franchise Leadership

• Build value based and strategic “win-win” relationships with System partners at all levels up and including Bottler regionals and leadership team.
• Strategy and Business Plans Development
• Develop and implement 3-year Strategic Business Plan (SBP)/Franchise development plans and annual Business Plans (BP) for assigned geography aligning bottler around key investment commitments.
• Ensure execution of annual Bottler Business Plan (BBP) – manage opportunities and issues arising with Bottler National Field Sales Director & Regional Sales Director.
• Ensure execution of annual Customers and Distributor’s Business Plans.

Business Performance

• Working with Bottler Sales team to help the regional team to deliver the volume, revenue, profit and market share plans. Influencing the national field sales team to help win in the market, understanding competitive intelligence and making the right business choices. Working with the bottler on regional S&Ops, and relevant innovations to be executed as per plans and monitoring with the needed tracking mechanisms in place.
• Ensure adherence to Local Chart of Authority and financial governance standards.
• Ensure application of programs designed to enhance consumer brand equity in BP and BBP.
• Agree overall brand / pack / price / channel plans with the Coca-Cola marketing associates and ensure inclusion of Revenue Growth Management (RGM) strategies and programs in the BP / BBP to maximize revenue generation.
• Manage Bottler brand mix to maximize brand profitability.
• Manage Bottler and trade pricing according to brand / package contribution priorities.

Market Execution and Commercial Excellence

• Identify commercial and market development improvement initiatives to drive incremental volume, revenue, profit and share.
• Ensure the country or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts.
• Drive the RED, Unforgiveable agenda with the bottling partner ensuring it is embedded into organizational culture.
• Actively pursue opportunities to improve our Route to Market, leveraging best practices.
• Ensure application of consumer programs designed to enhance consumer brand equity.
• Drive horizontal expansion through outlet creation incentive programs, and vertical growth through the partnership programs, cooler plan implementation, OBM activations, and premiumization and affordability plans.

Manage Capacity to Produce and Distribute

• Lead the conversations with our bottling partners to agree investment levels to meet demand
• Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain. Plan three years ahead for investment in Capacity, Glass and Coolers
• External Stakeholders and Sustainability
• Manage the profile and reputation of the company and lobby Governments with the support of PAC
• Lead the Workplace Rights and Human Rights agenda with bottling partner(s)
• Assist fully in the execution of community programs designed to enhance KO reputation within the community

Job Requirements

• Minimum 10-13 years’ experience within the FMCG industry ideally with P&L responsibility. Functional experience within commercial operations would be an advantage. Bottler experience will be an added advantage.
• Strong Commercial understanding, ability to influence to execute plans, with knowledge of distribution, commercial growth levers, Right Execution Daily (RED) and Route to Market (RTM)
• Understanding of full value chain in Coca-Cola or related business
• Solid strategic analysis and thinking skills able to build a sustainable business
• KO system knowledge and clear understanding of the dynamics of the soft drink industry
• People & Customer management skills
• Strong Business Case construction and systemic thinking

Skills

• Business Integrations; Business Planning; Channel Management; Communication; Execution Excellence; Market Dynamics; Negotiation; Revenue Growth Management; Value Chain Economics

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Role Purpose

• The Africa OU is transforming into a more insight led, consumer centric, data empowered marketing organization. Within this transformation, Portfolio Insights plays a critical role in driving strategic clarity, opportunity identification, and evidence based decision-making across brands, categories, demand spaces, and markets.
• The Director, Insights & Portfolio Management – Franchise leads the development of actionable, forward-looking insights that shape business strategy, brand planning, innovation priorities, marketing execution, and commercial performance. This leader ensures the Franchise Marketing Lead and cross functional partners have the intelligence needed to unlock growth, optimize investments, and build stronger brands across the system.
• Operating within the OU–Market model, the Director partners closely with OU Insights, Category Leads, Marketing, Commercial, RGM, Finance, and the broader system to translate data into meaning, meaning into insight, and insight into choices that deliver measurable business impact.

Focus, Scope & Impact

• Portfolio Strategy & Growth Insights
• Lead insights that shape the Franchise portfolio strategy, including category role, brand role, demand spaces, consumer jobs, and whitespace opportunities.
• Partner with Brand/Category teams to build evidence based brand strategies, positioning, and portfolio allocation.
• Identify growth opportunities grounded in consumer behaviour, market performance, portfolio diagnostics, and competitive landscapes.
• Consumer & Demand Space Understanding
• Build a rich, ongoing understanding of Franchise consumers—needs, rituals, motivations, tension points, culture, and consumption contexts.
• Deploy OU/Global frameworks including:
• Demand spaces
• Consumer segmentation
• Jobs-to-be-done
• Occasion & ritual mapping
• Ensure insights are used to shape brand strategy, channel strategy, and innovation pipelines.
• Market, Shopper & Commercial Insights
• Lead insights that connect consumer, shopper, and customer behaviour across channels, customers, and geographies.
• Partner with Commercial/RGM to identify drivers of:
• Conversion
• Basket mix
• Pricing elasticity
• Channel growth
• Provide insight-led guidance on retail execution, shopper marketing, and customer-facing strategies.
• Performance Analytics & Decision Support
• Embed robust analytics into Franchise performance management: brand health, penetration, share, NSR, margins, equity, and campaign effectiveness.
• Partner with OU/Global teams on:
• Marketing Mix Modelling (MMM)
• Predictive analytics
• Foresight & scenario planning
• A/B testing and performance tracking
• Translate complex data into simple, actionable recommendations that inform marketing choices.
• Insights to Action: Influence & Cross Functional Leadership
• Provide strategic counsel to the Franchise Marketing Lead and leadership team.
• Lead insight integration in:
• Annual Business Planning (ABP)
• Brand Planning
• Innovation sprints & pipeline reviews
• Integrated Marketing Experience (IMX) briefs
• Collaborate with Studio X, Content, Media, and IMX leads to ensure consumer insights shape creative and connections.
• Research & Intelligence Agenda Ownership
• Lead the Franchise research roadmap across qualitative, quantitative, U&A, brand health, shopper, and commercial analytics.
• Ensure test and learn, experimentation, and agile insight cycles are built into the way the Franchise operates.
• Manage agency partners and research vendors to deliver high-quality, on-time, cost-effective outputs.
• Capability Building & Culture of Curiosity
• Build insight literacy across Marketing, IMX, Commercial, and Franchise teams.
• Create playbooks, training, dashboards, and storytelling frameworks.
• Champion a culture of learning, curiosity, consumer obsession, and data driven decision-making.

What Success Looks Like

• Clear, insight-led decisions shaping portfolio, brand, innovation, and commercial strategies.
• Strong linkage between insight recommendations and measurable business outcomes (penetration, NSR, margin mix, brand equity).
• Meaningful demand-space and consumer understanding embedded across planning cycles.
• Franchise teams consistently using insights to drive creative excellence and superior execution.
• Faster, more accurate decision-making supported by predictive analytics and performance data.
• Highly respected advisory role with strong influence on cross-functional partners.
• Elevated insight capability and literacy across the Franchise.

Functional Experience
Experience & Critical Requirements

• 10+ years in insights, analytics, consumer strategy, market research, human sciences, or related fields—ideally within FMCG/CPG.
• Strong experience translating data into insights and insights into strategic recommendations.
• Knowledge across:
• Consumer research (qual & quant)
• Portfolio & brand strategy
• Market & shopper understanding
• Predictive analytics & modelling frameworks
• Creative & IMX processes
• Proven track record leading multi-country, cross-functional teams in matrixed environments.

Technical Expertise

• Mastery of:
• Consumer insights frameworks
• Portfolio diagnostics
• Marketing analytics (brand health, MMM, forecasting)
• Research design & agency management
• Storytelling with data
• Good to have:
• AI enabled analysis
• CRM & digital journey analytics
• Cultural insights & anthropology

Leadership & Behavioural Expectations

• Growth mindset—curious, experimental, strategic.
• Strong influencing skills with senior leaders.
• Enterprise-first approach to decision-making.
• Excellent storytelling and synthesis capabilities.
• Collaborative and inclusive leadership style.
• High level of rigor, problem-solving, and strategic clarity.

Communication & Influence

• Ability to simplify complexity and land clear strategic recommendations.
• Skilled presenter with strong narrative and insight storytelling capability.
• Ability to challenge constructively and provide a fact-based point of view.
• Strong relationship-building skills across IMX, Marketing, Commercial, RGM, Finance, and OU/Global Insight teams.

Other Requirements

• Must be based in the assigned Franchise market.
• Culturally fluent with a deep understanding of local consumer psychology and market dynamics.
• Able to travel within Franchise and across the Africa OU as needed.

Skills

• Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation

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KEY WORKING PARAMETERS
Focus, Scope, & Impact

• Lead, design and implement integrated system using RGM approaches and plans to support topline revenue growth and margin expansion, targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBPPC approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.
• Understand, analyze and connect all key RGM drivers related to Franchise performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGM initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)
• Key member of SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics
• Partner with S&I who owns the process associated with the RGM 2. 0 framework to deliver business plans.
• Lead commercial elements of RGM framework and ensure tools deployment within the OU. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial-, Marketing and Finance functions - ensuring that RGM strategies and all key commercial activities are ‘in sync’
• Deliver RGM capability development for Africa OU, closely aligned with global C&CL team, Marketing and Finance
• Will serve as a strong connector to Franchise and bring best practices from the enterprise.

KeY SUCCESS PARAMETERS

• 13+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy
• Proven Strategic and Analytical Skills as well as outstanding influencing skills
• Ability to think from planning to execution and solid system commercial and brand management
• Desirable to have candidates with Bottler experience

Work Focus

• This role requires proven RGM understanding, a solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling
• Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
• Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading and running alignment and collaboration to ensure that RGM strategies are fully owned by GMs and in line with OU strategy
• To be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders
• Advanced analysis of strategic choices, priorities and implications for the business in the OU as well as strong understanding of a broad set of business issues, market, trade and competitive environment
• Ability to use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time.

Communication Focus

• Communicate with internal stakeholders and key Bottling partners
• Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the Franchise leadership team and other Senior Management teams
• System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders
• External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives

Skills

• Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Teamwork; Brand Management; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting

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Role Purpose

• The Africa Operating Unit (AOU) Marketing organization is undergoing a transformation to accelerate balanced, sustainable growth through consumer intimacy, cultural relevance, precision marketing, and best in class execution. This transformation requires worldclass content that resonates deeply with African consumers, shoppers, and customers—grounded in culture, creativity, and data.
• The Content Lead plays a mission critical role in bringing this ambition to life. This role leads the development, localization, and deployment of culturally relevant, insight driven, and market ready marketing content across the Franchise. Operating within a tightly integrated OU–Market model, this leader ensures that all work aligns with global/OU platforms while reflecting local nuances, cultural tension points, and emerging consumer trends.
• This role is a key enabler of high-quality, highspeed, ROI driven marketing execution across the Franchise.

Focus, Scope & Impact

• Content Leadership & Development
• Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes.
• Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work.
• Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets.
• Work with IMX and Category teams to shape and land “One Briefs” that drive powerful, integrated creative work.
• Cross System Collaboration
• Partner seamlessly with:
• OU Category Leads
• OU IMX (Integrated Marketing Experience)
• Local Media Leads
• Frontline & Brand Strategy Leads
• Franchise Marketing and Commercial teams
• Co lead the localization of global/OU platforms and ensure local content reflects cultural reality and brand ambition.
• Participate in OU wide initiatives to scale and uplift best practices in content development and deployment.
• Agency & Production Ecosystem Leadership
• Lead and manage the Franchise’s network of creative, digital, production, and content agencies.
• Manage full funnel production models, including:

Local content development from scratch
Localization and adaptation of OU/global platforms

• Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness.
• Drive adoption of AI enabled production, modular content creation, and new age content models to improve agility and ROI.
• Campaign Amplification & Integrated Connections
• Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital).
• Ensure campaigns are optimized for local media, influencer, and digital ecosystems.
• Work with connections/EPICs teams to maximize reach, engagement, cultural relevance, and campaign amplification.
• Insights Driven Creative Excellence
• Partner with Insights to uncover “killer insights” that unlock brand and category growth.
• Use creative testing and performance analytics to guide continuous content improvement.
• Ensure global/OU campaigns are adapted authentically for cultural fit and market relevance across the Franchise.
• Budget Ownership & Governance
• Own and manage all production & deployment (P&D) budgets for assigned Franchise markets.
• Ensure rigorous financial stewardship, cost management, transparency, and ROI optimization.
• Lead prioritization frameworks to maximize impact with available resources.

Experience & Critical Requirements

• 10+ years of experience in content development, creative leadership, cultural storytelling, or agency management—preferably within Africa or multicultural emerging markets.
• Strong track record leading multicounty marketing workstreams with demonstrated excellence in timelines, budgets, and stakeholder management.
• Experience working with creative agencies, digital ecosystems, production teams, and content hubs.
• Bonus experience in:
• Media
• Brand strategy
• Digital marketing
• Asset management systems
• Deep mastery of local culture, language(s), social trends, and consumer behaviour in the Franchise market.
• Demonstrated ability to work in complex, matrixed organizations.

Leadership Behaviours along with the KO Growth Behaviours

• Growth Mindset: Curious, experimental, embraces new technology and cultural shifts.
• Dream Big + Deliver: Ambitious thinker who maintains high performance standards despite complexity.
• Enterprise Mindset: Acts in the best interest of the whole franchise and OU.
• Servant Leadership: Empowers teams, fosters inclusion, uplifts diverse voices, and champions cultural authenticity.

Communication & Influence Skills

• Exceptional ability to influence and collaborate within a highly networked system.
• Strong executive presence with the ability to align cross functional senior stakeholders.
• Ability to simplify complexity and transform insights, trends, and system needs into actionable content strategies.
• Inspires others through creativity, storytelling, and deep cultural empathy.

Other Requirements

• Talent must be located within the specific Franchise market and demonstrate deep cultural fluency.
• Mastery of the local consumer, media landscape, cultural codes, and creative ecosystem is essential.
• Ability to travel within the Franchise and occasionally across the AOU.

Skills

• Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Omnichannel Strategy; Design Thinking; Experimentation; Design; Influencer Marketing; Audience Engagement; Data Insights; Storytelling; Market Segmentation; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Portfolio Strategies; Agile

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Overview 

• The Senior Director, Consumer & Customer Segmentation leads the development and deployment of robust segmentation frameworks for the Nigeria & Egypt Franchise. This role ensures the CocaCola system deeply understands consumers, shoppers, and customers—identifying the right segments, growth pools, and portfolio opportunities that unlock sustainable value across two diverse, highgrowth markets. 
• The role partners closely with Marketing, Commercial, RGM, Data & Analytics, Franchise Operations, and bottling partners (NBC and CCH Egypt) to translate insights into actionable commercial strategies, occasion-led growth plans, channel priorities, and execution standards. Success requires strong analytical capability, market knowledge, and the leadership to embed segmentation as a core driver of commercial and consumer decisions across the franchise. 

What You’ll Do for Us 

Segmentation Strategy & Frameworks 

• Lead development of consumer, shopper, and customer segmentation frameworks tailored to the Nigeria & Egypt retail and consumption landscape. 
• Identify highvalue segments and demand spaces to guide portfolio, channel, and customer strategies. 
• Embed occasion-based segmentation across commercial planning, marketing activation, innovation, and execution routines. 

InsightsDriven Growth Strategy 

• Partner with Marketing and RGM to translate segment insights into growth strategies, pricepack architecture, and category expansion opportunities. 
• Provide data-backed recommendations on portfolio priorities, packaging, brand roles, and channel/occasion opportunities. 
• Support Joint Business Plans with segmentspecific insights that differentiate CocaCola’s value proposition for key customers. 

Customer & Channel Segmentation 

• Lead customer segmentation to guide channel strategies across Modern Trade, Traditional Trade, Wholesalers, HORECA, and digital commerce. 
• Identify value pools and customer clusters to prioritize investment, execution models, and system resource allocation. 
• Inform routetomarket strategies and outlet-level execution standards based on channel and customer segmentation. 

Analytics & Decision Support 

• Work with Data & Analytics teams to build advanced segmentation models using consumer data, shopper panels, digital commerce insights, and market performance analytics. 
• Drive use of dashboards and performance tools to track segment penetration, consumption patterns, and commercial outcomes. 
• Deliver actionable insight packs for cross-functional planning and franchise leadership reviews. 

System Leadership & Collaboration 

• Partner with TCCC cross-functional teams and bottler leadership to ensure segmentation drives endtoend planning, from marketing strategy to execution. 
• Lead segmentation capability building across TCCC and bottler teams to embed a shared understanding of target segments and growth opportunities. 
• Represent the franchise in Africa Operating Unit (AOU) segmentation forums, ensuring Nigeria & Egypt perspectives are integrated into AOU strategies. 

People Leadership 

• Build segmentation capability across the system and coach teams to apply insights in commercial, marketing, and customer conversations. 
• Foster CocaCola’s growth behaviors—curious, inclusive, agile, empowered—in team culture and ways of working.  

Qualification & Requirements 

Education 

• Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Science, or related field. Master’s degree or MBA preferred. 
• 10+ years of experience in consumer insights, segmentation, analytics, marketing strategy, or commercial planning within FMCG, beverages, or retail. 
• Experience working across multimarket or complex systems; Africa market experience preferred. 
• Strong background in segmentation, data modeling, and insights-to-execution translation. 
• Expert knowledge of consumer & shopper segmentation methods, analytics tools, and data interpretation. 
• Strong business acumen to connect insights to portfolio, channel, and customer strategies. 
• Ability to influence and collaborate across bottler and TCCC teams. 
• Strong leadership, communication, and stakeholder management skills. 
• Ability to simplify complex insights into actionable guidance. 

What We Can Do For You 

• Work with iconic global brands and shape growth strategies for two of Africa’s most important markets.  
• Engage a diverse customer ecosystem across Modern Trade, Traditional Trade, digital retail, and HORECA 
• Thrive in a purposedriven, inclusive, and growthoriented culture.