Senior Director, Revenue Growth Management at Coca-Cola

KEY WORKING PARAMETERS
Focus, Scope, & Impact

• Lead, design and implement integrated system using RGM approaches and plans to support topline revenue growth and margin expansion, targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBPPC approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.
• Understand, analyze and connect all key RGM drivers related to Franchise performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGM initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)
• Key member of SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics
• Partner with S&I who owns the process associated with the RGM 2. 0 framework to deliver business plans.
• Lead commercial elements of RGM framework and ensure tools deployment within the OU. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial-, Marketing and Finance functions - ensuring that RGM strategies and all key commercial activities are ‘in sync’
• Deliver RGM capability development for Africa OU, closely aligned with global C&CL team, Marketing and Finance
• Will serve as a strong connector to Franchise and bring best practices from the enterprise.

KeY SUCCESS PARAMETERS

• 13+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy
• Proven Strategic and Analytical Skills as well as outstanding influencing skills
• Ability to think from planning to execution and solid system commercial and brand management
• Desirable to have candidates with Bottler experience

Work Focus

• This role requires proven RGM understanding, a solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling
• Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
• Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading and running alignment and collaboration to ensure that RGM strategies are fully owned by GMs and in line with OU strategy
• To be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders
• Advanced analysis of strategic choices, priorities and implications for the business in the OU as well as strong understanding of a broad set of business issues, market, trade and competitive environment
• Ability to use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time.

Communication Focus

• Communicate with internal stakeholders and key Bottling partners
• Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the Franchise leadership team and other Senior Management teams
• System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders
• External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives

Skills

• Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Teamwork; Brand Management; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting