Latest Vacancies at Nile University of Nigeria

We are currently looking to engage a highly competent and result-oriented Specialist, Marketing and Sales (Lagos) with strong personal & professional integrity to join our dynamic team.

Responsibilities

• The Specialist, Marketing and Sales will support the execution of marketing and recruitment activities in Lagos, focusing on lead generation, engagement, and conversion across multiple touchpoints. He/she will focus on designing and implementing initiatives that engage prospective students via organizational presentations, grassroots campaigns, professional associations, digital channels, and thought leadership events.

He/she is expected to;

• Develop, plan, and implement comprehensive awareness campaigns designed to position Nile University’s Digital Education particularly the Business School, Executive Programs and Short courses across grassroots, corporate, and professional channels. Ensure campaigns are consistent with institutional messaging and resonate with diverse target audiences.
• Proactively secure presentations with organizations, associations, and networks, showcasing opportunities and highlighting the university as a premier destination for advanced education.
• Organize, host, and manage information sessions, webinars, masterclasses, and thought leadership events that demonstrate program strengths, create engagement, and influence decision-making among potential candidates.
• Identify and activate experiential marketing opportunities in high-traffic community spaces such as malls, recreational centres, and cultural hubs, ensuring visibility to untapped segments.
• Monitor and analyze the quality of leads generated, track their progress through the admissions funnel, and identify opportunities for improved conversion rates.
• Build and maintain a structured CRM pipeline of prospective students, ensuring continuous follow-up, personalized engagement, and a seamless transition from interest to enrolment.
• Introduce and pilot innovative awareness initiatives across grassroots and unconventional channels, ensuring the university stays ahead of the competition in postgraduate marketing.
• Conduct periodic audits to assess the effectiveness of different enrolment sources and awareness channels, identifying high-yield and low-performing areas.
• Develop strategies and introduce new initiatives based on data insights, ensuring resources are allocated effectively and marketing ROI is optimized.
• Prepare timely, detailed reports on awareness campaigns, events, leads generated, and conversion outcomes, ensuring management has a clear view of performance.
• Provide data-driven recommendations and strategic insights that help refine awareness and lead generation strategies to achieve greater efficiency.
• Partner with all other units in the marketing department to deliver 360-degree campaigns that combine awareness-building with digital, PR, and direct marketing.
• Respond to all enquiries related to enrolments with accuracy, timeliness, and professionalism, ensuring prospects receive the right information and support.

Qualification & Experience

• Bachelor’s degree in Marketing, Mass Communication, or a related field. A Master’s degree is an added advantage. 
• Minimum of 3–5 years of relevant experience in Marketing, Sales and Business Development.
• Demonstrated success in similar roles within a tertiary institution or comparable environment.
• Strong written, verbal, and presentation abilities to engage senior executives and diverse stakeholders

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We are currently looking to engage a highly competent and result-oriented Senior Specialist, Marketing and Sales with strong personal & professional integrity to join our dynamic team.

Responsibilities

The Senior Specialist, Marketing and Sales (Postgraduate) will be responsible for driving enrolment growth across all postgraduate programs by developing and executing integrated marketing strategies. He/she will focus on building awareness, generating quality leads, nurturing corporate and institutional partnerships, and ensuring strong collaboration with academic faculties to position Nile University as a leading provider of postgraduate education.

He/she is expected to;

• Develop and execute a Lagos-specific go-to-market strategy for Nile University specifically Nile Digital Education, Business School programs and short courses. The marketing strategy must enhance program visibility, attract target audiences, and support enrolment objectives in Lagos.
• Translate business target into actionable marketing and sales plans with clear funnel metrics
• Continuously refine strategy based on performance data and market feedback.
• Conduct competitor analysis across business schools, executive education providers, and online platforms in Lagos.
• Track market trends and customer behavior to inform campaign optimization
• Provide regular reports on market performance and strategic recommendations
• Lead the design and execution of integrated campaigns combining digital, PR, grassroots, and event-based initiatives to maximize reach and engagement.
• Identify and engage corporate organizations for executive education, group enrolments, and partnerships
• Drive initiatives that generate high-quality leads, ensuring effective follow-up, engagement, and nurturing until conversion.
• Collaborate with the call centre and admissions teams to strengthen the applicant journey and improve lead-to-enrolment ratios.
• Use CRM systems to monitor lead pipelines, track performance, and recommend enhancements to boost conversion rates.
• Support the establishment and management of partnerships with corporates, professional associations, and government bodies to secure bulk enrolments.
• Plan and execute high-impact events including info sessions, masterclasses, corporate presentations, and networking events
• Collaborate with alumni networks to leverage testimonials, case studies, and mentoring initiatives that enhance brand trust.
• Track performance of marketing campaigns, lead funnels, and postgraduate enrolment initiatives to evaluate effectiveness.
• Work closely with academic faculties to showcase program content, faculty expertise, and research strengths in marketing campaigns.
• Partner with other units within the marketing department to ensure 360-degree coverage of postgraduate campaigns.
• Respond to enquiries with professionalism, ensuring prospects receive accurate information and timely follow-up.
• Provide guidance to potential candidates through personalized communication, addressing concerns and influencing their enrolment decisions.

Qualification & Experience

• A Bachelor’s degree in in Marketing, Communications, Business Administration, or related field
• Relevant certifications or postgraduate qualifications are an added advantage.
• Minimum of 4–7 years of relevant experience in Marketing, Sales and Business Development.
• Demonstrated success in similar roles within a tertiary institution or comparable environment.