Credit Direct Limited is a non-bank finance company with its Head-Quarters in Lagos, Nigeria. The company was established in 2006 and is focused on providing Payroll based consumer loans to eligible individuals.
The Company currently operates in 25 states in Nigeria including the Federal Capital Territory- Abuja. With a staff strength of over 1000 employees and an active customer base in excess of 300,000, Credit Direct Limited is positioning itself to become the dominant market leader in the unsecured micro-lending (payroll lending) space in Nigeria and indeed Sub-Saharan Africa.
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Job Summary
To lead and optimize end-to-end digital acquisition and engagement strategies across all business lines, ensuring high-quality top-of-funnel traffic that converts into measurable bottom-of-funnel results while maintaining cost efficiency.
Job Details
Paid Media & Channel Management
- Own awareness, acquisition, and engagement across Meta, Google, and programmatic partner channels, while exploring, testing, and optimizing new growth channels.
Lifecycle & Funnel Optimization
- Accountable for bottom-of-funnel results by ensuring high-quality lead generation; manage landing page setups on Webflow to improve conversion rates.
SEO & Web Presence
- Drive organic acquisition efforts through strategic SEO marketing and technical web optimizations.
Marketing Automation & CRM
- Deploy and manage marketing automation platforms to streamline repetitive tasks and implement robust CRM systems for tailored customer interactions
Strategic Optimization
- Implement and document repeatable processes to reduce cost-per-result (CPR) while increasing lead quality and ensuring 100% attribution for all campaigns.
Requirements
- Bachelor’s degree in marketing, Business, Statistics or a related field.
- 5–7 years of experience in performance marketing, growth or other related areas of marketing, specifically in a Fintech or financial services
- Paid Media/Search Mastery (Meta, Google Ads, Tiktok, LinkedIn), Webflow, CRM Management, SEO/SEM, Marketing Automation.
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We are seeking a highly creative and detail-oriented Motion Design Creative to join our team. The ideal candidate will be responsible for conceptualising, designing, and producing engaging motion graphics and visual content that support the company’s branding, marketing, digital campaigns, and corporate communications. This role requires a strong understanding of visual storytelling, animation principles, and brand consistency.
Job Details
Brand Motion Identity
- Develop and maintain a standardized library of animated brand assets (logo stings, lower thirds, icons, and transitions) to ensure a premium and consistent look across all video touchpoints.
Digital Campaign Creation
- Design and animate eye-catching assets for social media (Reels, TikToks, YouTube ads) and digital display boards, optimized for high engagement and brand recall.
Explainer & Educational
- Animation Translate complex financial concepts or internal processes into easy-to-understand 2D/3D animations for both customer education and internal staff training.
Collaborative Post-Production
- Partner with the multimedia team to integrate motion graphics, kinetic typography, and visual effects into live-action footage to enhance the storytelling quality.
Trend & Technical Innovation
- Stay abreast of global motion design trends and software advancements to continually evolve the company's visual style and production efficiency
Requirements
- Bachelor’s Degree in Graphic Design, Motion Graphics, Multimedia Arts, or related field (preferred but not mandatory)
- A strong portfolio showcasing motion design and animation projects is required
- Minimum of 3-5 years’ experience in motion design or related creative role
What to Expect in the Hiring Process:
- A preliminary phone call with the recruiter
- Technical interview
- Assessment
- Interview with Senior members of the team
- Cultural and Behavioural Fit Interview with a member of the Executive team.
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To produce engaging and high-quality visual content that helps showcase Credit Direct’s brand, attract and retain customers, support marketing campaigns, and tell our corporate story clearly and effectively across both digital and traditional channels.
Job Details
End-to-End Field Production
- Lead on-site filming, including professional lighting setup, high-fidelity audio recording, and camera operation for corporate events, documentaries, and marketing shoots.
Strategic Video Editing
- Transform raw footage into compelling stories through pacing, color grading, and sound design, tailored specifically for the requirements of each channel (TV, Social Media, or corporate communications).
Corporate Storytelling & Testimonials
- Direct and capture authentic interviews and "Human Interest" stories from customers and employees to build brand trust and showcase the company's impact.
Multimedia Asset Management
- Manage the organization and archiving of all raw and final video data, maintaining a high-quality "B-roll" library for future use and ensuring data security.
Pre-Production Planning
- Collaborate with the Creative and Comms teams on storyboarding, script review, and location scouting to ensure all shoots are strategically planned and resource-efficient.
Requirements
- Bachelor’s Degree or HND in Film Production, Media, Cinematography, Mass Communication, or related field (preferred but not compulsory). ·
- Professional certification in Video Production, Cinematography, or Editing is an advantage.
- Training in motion graphics, animation, or digital media production is desirable.
- Minimum 5-7 years of professional experience in video production and editing. · Proven portfolio of commercial, corporate, or brand marketing video projects. · Experience supporting marketing teams or corporate communications units. · Experience managing full production lifecycle (concept → shoot → edit → delivery).
Technical
- Adobe Premiere Pro /Cap cut / DaVinci Resolve
- After Effects / Motion Graphics
- Professional Camera Operation
- Lighting & Studio Setup
- Colour Grading & Colour Correction
- Audio Editing & Sound Mixing
- Video Compression & Export Optimisation
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To provide data-driven insights through the integration of AI-driven analytics and customer behaviour modelling, supporting the marketing team in predicting trends and measuring the impact of all digital campaigns.
Job Details
Advanced Analytics
- Integrate AI-driven tools to analyze complex and historical datasets to forecast campaign outcomes for new product launches and predict customer trends.
Performance Reporting
- Develop and maintain real-time dashboards that track campaign performance, attribution, and ROI across all business lines (Yield, Checkout, etc.), and how they measure against business objectives.
Customer Behaviour Insight
- Analyze the customer journey to identify friction points and opportunities for engagement or cross-selling opportunities.
Attribution Modelling & Quality
- Ensure 100% accuracy in campaign attribution and audit the quality of results coming from the top-of-funnel.
Process Efficiency
- Automate data collection processes to improve stakeholder management, strategic decision-making and shorter cycle times for marketing reports.
Requirements
- Bachelor’s degree in Data Science, Statistics, Economics, or related quantitative field.
- 3–5 years of experience in data analytics, preferably within a marketing or fintech environmen
COMPETENCIES REQUIREMENTS:
- Data Visualization (Tableau/PowerBI), SQL, Python/R, AI-driven analytics tools, Attribution modeling, Predictive modeling..
Method of Application
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